Let My People Go Surfing
The Education of a Reluctant Businessman--Including 10 More Years of Business Unusual
In his long-awaited memoir, Yvon Chouinard-legendary climber, businessman, environmentalist, and founder of Patagonia, Inc.-shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth. From his youth as the son of a French Canadian blacksmith to the thrilling, amb...
2019-09-07T23:11:04.000Z“Work toward simplicity, replace complex technology with knowledge. The more you know, the less you need.” A very profound closing paragraph in Patagonia founder Yvon Chouinard’s excellent book “Let my people go surfing” – source