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Predictably Irrational

The Hidden Forces That Shape Our Decisions

Dan Ariely

Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup? When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we? In this newly revised and expand...
Publish Date
2010
April 27
First Published in 2008
Goodreads rating
4.13
ISBN
9780061353246
Recommendations
3
Recommendations
Aug 11, 2008
My favorite type of book: pointing out and understanding all of the counter-intuitive things people do.     source
Nov 10, 2015
Q. - What's your favourite business book you'd advise to young entrepreneurs and why? M.L. -Some good ones from the "pure business" category: Zero to One, The Hard Thing About Hard Things, The Innovator's Dilemma, Good to Great, etc. Personally, I prefer less advice, more history. From my favorite business segment: Too Big To Fail, Ascent of Money, When Genius Failed, etc. Books on applied psychology (Influence, Predictably Irrational, etc) are another way to round out primarily technological education :)     source