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Predictably Irrational

The Hidden Forces That Shape Our Decisions

Dan Ariely

Discover why we make seemingly irrational decisions in our lives, from overspending on a meal to buying a car, in this groundbreaking and expanded edition of a New York Times bestseller. Author Dan Ariely challenges the assumption that we behave in rational ways and reveals the systematic and predictable nature of our misguided behaviors. Explore fascinating insights into the biases and tendencies that make us predictably irrational in this compelling read.
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My favorite type of book: pointing out and understanding all of the counter-intuitive things people do.      source
Q. - What's your favourite business book you'd advise to young entrepreneurs and why? M.L. -Some good ones from the "pure business" category: Zero to One, The Hard Thing About Hard Things, The Innovator's Dilemma, Good to Great, etc. Personally, I prefer less advice, more history. From my favorite business segment: Too Big To Fail, Ascent of Money, When Genius Failed, etc. Books on applied psychology (Influence, Predictably Irrational, etc) are another way to round out primarily technological education :)      source
Predictably Irrational - Book review. GET THIS BOOK. That's it. A BRILLIANT read. Irrespective of what you do, you must read this textbook of human behaviour & how amazingly complex our minds are decisions are. See pic 4 review. All my reviews here :      source