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The 22 Immutable Laws of Marketing

Violate Them at Your Own Risk!

Al Ries

There are laws of nature, so why shouldn't there be laws of marketing?As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn't there also...
Publish Date
1994
April 27
First Published in 1993
Goodreads rating
4.05
ISBN
0783324949971
Recommendations
6
Recommendations
Jun 21, 2009
Positioning, and The 22 Immutable Laws of Marketing by Al Ries and Jack Trout. Anyone who wants to start a business with impact needs to read these books.      source
I have reread this before every product launch that I have done.      source
A classic.      source
Most brands try to do and be too much, but the customer can only remember you for one thing.      source
Was a profound book for me.      source
May 18, 2020
Here are my top 5 book recommendations on business strategy: - "Good Strategy, Bad Strategy" - "Blue Ocean Strategy" - "The 22 Immutable Laws of Marketing" - "7 Powers: The Foundations of Business Strategy" - "The 4 Disciplines of Execution"      source