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The 22 Immutable Laws of Marketing book cover

The 22 Immutable Laws of Marketing

Violate Them at Your Own Risk!

Al Ries

Discover the 22 laws of marketing in this essential read by world-renowned marketing consultants. In this book, you'll learn why there are laws of nature and how they parallel the laws of marketing. From the Law of Leadership to The Law of the Mind, these 22 rules are innovative, valuable, and stand the test of time. Ensure your success in the international marketplace by following these laws and avoid the risk of violating them.
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Publish Date
1994-04-27T00:00:00.000Z
1994-04-27T00:00:00.000Z
first published in 1993
Goodreads Rating
4.05
based on 21k ratings
ISBN
0783324949971
Categories
BusinessNonfiction
Recommendations
6
Recommendations
Tim O’Reilly
2009-06-21T00:00:00.000Z
Positioning, and The 22 Immutable Laws of Marketing by Al Ries and Jack Trout. Anyone who wants to start a business with impact needs to read these books.     – source
Tim Ferriss
I have reread this before every product launch that I have done.     – source
Chase Jarvis
A classic.     – source
Brian Armstrong
Most brands try to do and be too much, but the customer can only remember you for one thing.     – source
Tristan Harris
Was a profound book for me.     – source
Peep Laja
2020-05-18T12:31:28.000Z
Here are my top 5 book recommendations on business strategy: - "Good Strategy, Bad Strategy" - "Blue Ocean Strategy" - "The 22 Immutable Laws of Marketing" - "7 Powers: The Foundations of Business Strategy" - "The 4 Disciplines of Execution"     – source
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