The 22 Immutable Laws of Marketing
Violate Them at Your Own Risk!
There are laws of nature, so why shouldn't there be laws of marketing?As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn't there also...
2009-06-21T00:00:00.000ZPositioning, and The 22 Immutable Laws of Marketing by Al Ries and Jack Trout. Anyone who wants to start a business with impact needs to read these books. – source
Most brands try to do and be too much, but the customer can only remember you for one thing. – source