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The 22 Immutable Laws of Marketing

Violate Them at Your Own Risk!

by Al Ries

There are laws of nature, so why shouldn't there be laws of marketing?As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn't there also...
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Publish Date
1994
April 27
Goodreads rating
4.05
15,790 ratings
ISBN
0783324949971
Tags
businessnonfiction
Recommendations
5
Recommendations
Tim O’Reilly
Jun 21, 2009
Positioning, and The 22 Immutable Laws of Marketing by Al Ries and Jack Trout. Anyone who wants to start a business with impact needs to read these books.     – source
Tim Ferriss
I have reread this before every product launch that I have done.     – source
Chase Jarvis
A classic.     – source
Brian Armstrong
Most brands try to do and be too much, but the customer can only remember you for one thing.     – source
Tristan Harris
Was a profound book for me.     – source
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