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The 22 Immutable Laws of Marketing

Violate Them at Your Own Risk!

Al Ries

There are laws of nature, so why shouldn't there be laws of marketing?As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn't there also...

Publish Date

1994

April 27

First Published in 1993

Goodreads rating

4.05

based on 18k ratings

ISBN

0783324949971

Categories

BusinessNonfiction

Recommendations

6

Recommendations

Jun 21, 2009

Positioning, and The 22 Immutable Laws of Marketing by Al Ries and Jack Trout. Anyone who wants to start a business with impact needs to read these books. – source

I have reread this before every product launch that I have done. – source

A classic. – source

Brian Armstrong

Most brands try to do and be too much, but the customer can only remember you for one thing. – source

Was a profound book for me. – source

May 18, 2020

Here are my top 5 book recommendations on business strategy: - "Good Strategy, Bad Strategy" - "Blue Ocean Strategy" - "The 22 Immutable Laws of Marketing" - "7 Powers: The Foundations of Business Strategy" - "The 4 Disciplines of Execution" – source

Read This Twice

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