Start with Why
How Great Leaders Inspire Everyone to Take Action
by Simon Sinek
"A powerful and penetrating exploration of what separates great companies and great leaders from the rest." -Polly LaBarre, coauthor of Mavericks at Work Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty?In studying the leaders who've had the greatest influe...
So important, because people understanding why you do something, not what you are doing, is really what makes or breaks a brand. – source
If you follow my work, you've heard it before: one of the best ways to ensure you complete a goal is to get clear on why it matters. In this book, Sinek explains how great leaders and organizations use this superpower of motivation to achieve success – source