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Start with Why book cover

Start with Why

How Great Leaders Inspire Everyone to Take Action

Simon Sinek

"A powerful and penetrating exploration of what separates great companies and great leaders from the rest." -Polly LaBarre, coauthor of Mavericks at Work Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty?In studying the leaders who've had the greatest influe...
Publish Date
First Published in 2009
Goodreads rating
One of 70 must-read books.      source
@monicamusonda A superb book. Enjoy the read      source
If you follow my work, you've heard it before: one of the best ways to ensure you complete a goal is to get clear on why it matters. In this book, Sinek explains how great leaders and organizations use this superpower of motivation to achieve success      source
I realized better what I was doing when I read Start with Why, and I gave it to people to show them how to clarify what they’re doing right and what they’re doing wrong.      source
Start with why I recall watching @simonsinek's Golden Circle Video and being mind blown at the simplicity and the power of it. This book laid all of its power, in prose. Must read for all managers and leaders.      source
@simonsinek - I’ve based my commentary essay on this week’s reading from the Hebrew Bible on your excellent book ‘The Infinite Game’, from which I’ve learnt a great deal - as I did with your other wonderful book ‘Start With Why’. Thank you!      source
So important, because people understanding why you do something, not what you are doing, is really what makes or breaks a brand.      source