The Everything Store
Jeff Bezos and the Age of Amazon
The definitive story of Amazon.com, one of the most successful companies in the world, and of its driven, brilliant founder, Jeff Bezos. Amazon.com started off delivering books through the mail. But its visionary founder, Jeff Bezos, wasn't content with being a bookseller. He wanted Amazon to become the everything store, offering limitless selecti...
I read and give this book because you need to understand what you’re up against. – source