The Everything Store
Jeff Bezos and the Age of Amazon
Discover the story of Amazon.com, one of the most successful companies in the world, and its founder, Jeff Bezos, in this revealing and definitive biography. From delivering books through the mail to becoming the everything store with limitless selection and seductive convenience at disruptively low prices, Bezos developed a corporate culture of relentless ambition and secrecy. Brad Stone brings readers an in-depth, fly-on-the-wall account of life at Amazon through unprecedented access to current and former employees and Bezos family members. Learn how Bezos revolutionized retail and transformed markets through risky ventures like the Kindle and cloud computing. The Everything Store is a must-read for anyone interested in the future of shopping and innovation.
I read and give this book because you need to understand what you’re up against. – source