Jérôme Jarre is a French entrepreneur, creator and humanitarian. He is best known for being a Vine and Snapchat celebrity. As of June 2014, he was the fourth most followed individual on Vine.
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"Propaganda" by Edward Bernays is a seminal guide to manipulating public opinion, which he famously dubbed "engineering of consent." A controversial figure in the history of political thought and public relations, Bernays implemented his techniques during World War I and became an advocate for propaganda as a tool for democratic and corporate manipulation of the population. This reprint of "Propaganda" includes an introduction by Mark Crispin Miller, shedding light on the relevance of Bernays' ideas in contemporary institutions of government and business.
This book opened my eyes to the marketing industry in a time when I was blindly playing my role in it. – source