2 books on the list
Latest Recommendations First
A humorous yet practical five-step guide to ridding ourselves—and our companies—of the bureaucratic bottlenecks and red tape that plague every office You try to reserve a conference room for a crucial client meeting via your company’s new-and-improved computer service, only to find that every conference room is booked–seemingly forever. Your we...
@badkitty747 @MartinLindstrom Awesome. You'll definitely enjoy Martin's book - he's got some great (and amusing) examples of how he boosted customer empathy among exec teams. – source
Roger DooleyFeb 03, 2021
Also recommended byRita Gunther McGrath
Read one of the first truly #bestselling neuromarketing books to discover the truth and lies behind what we buy. Buyology by @MartinLindstrom is a must from The Ultimate Reading List – source
Roger DooleyFeb 01, 2019