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Roger Dooley

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The Ministry of Common Sense
How to Eliminate Bureaucratic Red Tape, Bad Excuses, and Corporate BS
Martin Lindstrom - Jan 19, 2021
Goodreads Rating
A humorous yet practical five-step guide to ridding ourselves—and our companies—of the bureaucratic bottlenecks and red tape that plague every office   You try to reserve a conference room for a crucial client meeting via your company’s new-and-improved computer service, only to find that every conference room is booked–seemingly forever.  Your we...
Roger Dooley
Feb 03, 2021
@badkitty747 @MartinLindstrom Awesome. You'll definitely enjoy Martin's book - he's got some great (and amusing) examples of how he boosted customer empathy among exec teams.      source
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Rita Gunther McGrath
Buyology
Truth and Lies About Why We Buy
Martin Lindstrom - Feb 02, 2010 (first published in 2008)
Goodreads Rating
How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we’re barely aware of them?In BUYOLOGY, Lindstrom presents the astonishing...
Roger Dooley
Feb 01, 2019
Read one of the first truly #bestselling neuromarketing books to discover the truth and lies behind what we buy. Buyology by @MartinLindstrom is a must from The Ultimate Reading List      source