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Blue Ocean Strategy

How to Create Uncontested Market Space and Make the Competition Irrelevant

W. Chan Kim

Discover a groundbreaking approach to business strategy that has taken the world by storm! Blue Ocean Strategy challenges traditional competition-focused thinking, and shows that sustained, profitable growth is not achieved by battling rivals, but by creating "blue oceans" — untapped market spaces ripe for growth. Learn from W. Chan Kim and Renée Mauborgne as they share their extensive research and outline the principles and tools any company can use to make the competition irrelevant and create their own blue ocean. A bestseller across five continents, this landmark work charts a bold new path to winning the future.
Publish Date
first published in 2004
Goodreads Rating
Four good books that I would highly recommend reading      source
Study Blue Ocean Strategy.      source
One of the most-gifted or recommeded books.      source
Five business books that lit a bulb 💡 - Blue Ocean Strategy: Build something novel. - Maverick: You can be different. - The Intelligent Investor: Fundamentals are eternal. - The Effective Executive: You’re wasting most moments. - Drive: How to keep going.      source
Read Ryan's list of 42 books that will change your life for the better—all described in one sentence.      source
Every new entrepreneur should read THESE 5 books!!! - Outwitting the Devil by Napoleon Hill & @sharonlechter - Lost and Founder by @randfish - Behind the Cloud by @Benioff - Blue Ocean Strategy by W. Chan Kim & Renée Mauborgne - Remote by @jasonfried & @dhh      source
Here are my top 5 book recommendations on business strategy: - "Good Strategy, Bad Strategy" - "Blue Ocean Strategy" - "The 22 Immutable Laws of Marketing" - "7 Powers: The Foundations of Business Strategy" - "The 4 Disciplines of Execution"      source