Blue Ocean Strategy
How to Create Uncontested Market Space and Make the Competition Irrelevant
W. Chan Kim
A global phenomenon now published in a record 43 languages. Over 3.5 million copies sold. A bestseller across five continents.Since the dawn of the industrial age, companies have engaged in head-to-head competition in search of sustained, profitable growth. They have fought for competitive advantage, battled over market share, and struggled for dif...
Publish Date
2015-01-20T00:00:00.000Z
2015-01-20T00:00:00.000Z
First Published in 1994
Goodreads rating
3.97
ISBN
9788416115891
Categories
Recommendations
5
Recommendations
2018-05-31T06:20:55.000Z
Five business books that lit a bulb 💡
- Blue Ocean Strategy: Build something novel.
- Maverick: You can be different.
- The Intelligent Investor: Fundamentals are eternal.
- The Effective Executive: You’re wasting most moments.
- Drive: How to keep going. – source