Blue Ocean Strategy
How to Create Uncontested Market Space and Make the Competition Irrelevant
W. Chan Kim
A global phenomenon now published in a record 43 languages. Over 3.5 million copies sold. A bestseller across five continents.Since the dawn of the industrial age, companies have engaged in head-to-head competition in search of sustained, profitable growth. They have fought for competitive advantage, battled over market share, and struggled for dif...
Publish Date
2015
January 20
First Published in 1994
Goodreads rating
3.97
ISBN
9788416115891
Categories
Recommendations
5
Recommendations
May 31, 2018
Five business books that lit a bulb 💡
- Blue Ocean Strategy: Build something novel.
- Maverick: You can be different.
- The Intelligent Investor: Fundamentals are eternal.
- The Effective Executive: You’re wasting most moments.
- Drive: How to keep going. – source