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Blue Ocean Strategy

How to Create Uncontested Market Space and Make the Competition Irrelevant

W. Chan Kim

A global phenomenon now published in a record 43 languages. Over 3.5 million copies sold. A bestseller across five continents.Since the dawn of the industrial age, companies have engaged in head-to-head competition in search of sustained, profitable growth. They have fought for competitive advantage, battled over market share, and struggled for dif...
Publish Date
2015
January 20
First Published in 1994
Goodreads rating
3.97
ISBN
9788416115891
Recommendations
5
Recommendations
May 30, 2018
Four good books that I would highly recommend reading      source
Study Blue Ocean Strategy.      source
One of the most-gifted or recommeded books.      source
Five business books that lit a bulb 💡 - Blue Ocean Strategy: Build something novel. - Maverick: You can be different. - The Intelligent Investor: Fundamentals are eternal. - The Effective Executive: You’re wasting most moments. - Drive: How to keep going.      source
May 18, 2020
Here are my top 5 book recommendations on business strategy: - "Good Strategy, Bad Strategy" - "Blue Ocean Strategy" - "The 22 Immutable Laws of Marketing" - "7 Powers: The Foundations of Business Strategy" - "The 4 Disciplines of Execution"      source