Blue Ocean Strategy
How to Create Uncontested Market Space and Make the Competition Irrelevant
W. Chan Kim
A global phenomenon now published in a record 43 languages. Over 3.5 million copies sold. A bestseller across five continents.Since the dawn of the industrial age, companies have engaged in head-to-head competition in search of sustained, profitable growth. They have fought for competitive advantage, battled over market share, and struggled for dif...
May 31, 2018Five business books that lit a bulb 💡 - Blue Ocean Strategy: Build something novel. - Maverick: You can be different. - The Intelligent Investor: Fundamentals are eternal. - The Effective Executive: You’re wasting most moments. - Drive: How to keep going. – source