Discover the early days of famous tech startups in "Founders at Work." This collection of interviews with founders like Steve Wozniak and Caterina Fake gives readers an inside look at the surprising, funny, and sometimes difficult journey of building a successful company. Learn about their ideas, how they convinced investors, and how they recovered from failures. Whether you're a technical person thinking about starting a startup or someone interested in understanding business, this book is required reading for anyone looking to create value and productivity.

Stories of Startups' Early Days

Founders at Work

Learn the best strategies for entrepreneurial success in this essential guidebook, The Entrepreneur Roller Coaster. Covering sales, recruiting, leadership, and productivity, the book collects the best insights from successful entrepreneurs worldwide. Get prepared for the wild ride of entrepreneurship as the book warns, inoculates, and guides you past potential failures and fears. Don't miss your chance to #JOINTHERIDE!

It's Your Turn to #JoinTheRide

The Entrepreneur Roller Coaster

Revised and updated, this business classic explores the entrepreneurial myth that most small business owners assume they're entrepreneurs. However, Michael E. Gerber shows that understanding technical work isn't enough to run a successful business. He guides readers through the stages of a business's lifespan, teaching the key distinction between working on and in your business. Whether or not it's a franchise, Gerber shows how to apply franchising principles to any business in order to grow it productively.

Why Most Small Businesses Don't Work and What to Do About It

The E-Myth Revisited

Explore how to champion new ideas and fight groupthink in the #1 New York Times bestseller, from the author of Give and Take and co-author of Option B. With surprising studies and stories, discover how to speak up without getting silenced, build a coalition of allies, and manage fear and doubt. Learn from entrepreneurs, analysts, and even a TV executive who saved Seinfeld from being cut. Full of powerful ideas, this book might just change the way you live your life and inspire you to change your world.

How Non-Conformists Move the World

Originals

In The Passion Economy, Adam Davidson dispels myths about the state of the middle class and the impact of robots on jobs. Instead, he explores the 21st-century paradigm that offers unprecedented opportunities for individuals to combine their passions with their careers. Drawing on stories of people who have already done this, Davidson delineates the ground rules of the new economy and provides a refreshing and optimistic roadmap for success.

The New Rules for Thriving in the Twenty-First Century

The Passion Economy

Learn essential lessons on becoming an entrepreneur from Anything You Want, an iconic manifesto by Derek Sivers. Discover that you don't need a grand plan, loads of funding, or a genius team to start a business. All you really need is generosity. Take a cue from Derek's own success story with CD Baby, where he started by selling his music online and grew the business by helping his friends sell their CDs too. Without a formal business plan, he managed to sell CD Baby for $22 million. Let Anything You Want inspire you to run your business with passion, care for your customers, and act like you don't need the money.

Anything You Want

Learn the unfiltered truth about the challenges of running a business from Silicon Valley entrepreneur, Ben Horowitz. Drawing from his own experiences founding, managing, and investing in technology companies, Horowitz offers essential advice for navigating the toughest problems business schools don't cover. Using anecdotes from his own rise to success, he covers everything from firing friends to poaching competitors, and managing your own psychology while leading a company. With humor and candidness, The Hard Thing About Hard Things is a must-read for both veteran entrepreneurs and those aspiring to start their own ventures.

Building a Business When There Are No Easy Answers

The Hard Thing About Hard Things

Discover the secrets to taking your company from good to great through the groundbreaking research conducted by Jim Collins and his team. Delve into the distinguishing characteristics of elite companies that achieved long-term sustained performance and beat the general stock market by seven times. Uncover surprising findings on leadership, simplicity in strategy, discipline, technology, and more. This book will challenge your beliefs about what it takes to transform a company and leave you with a newfound perspective on management strategy and practice.

Why Some Companies Make The Leap and Others Don't

Good To Great

This bestselling guide is a must-read for entrepreneurs looking to build a successful startup. It provides step-by-step instructions on the Customer Development process, tested and refined by a Silicon Valley startup expert for more than a decade. With over 100 charts, graphs, and diagrams, plus valuable checklists, you'll learn how to avoid common mistakes, bring your business idea to life, identify your customers, and ultimately drive your startup to profitable success. Used by hundreds of startup teams and taught at top universities, this guide is the ultimate how-to manual for startup success.

The Step-By-Step Guide for Building a Great Company

The Startup Owner's Manual

Discover a new approach to building successful startups and launching new products in the face of extreme uncertainty. The Lean Startup helps companies of all sizes to be more capital efficient and leverage human creativity more effectively. Author Eric Ries offers a scientific approach to creating and managing startups that utilizes rapid experimentation and validated learning, rather than traditional business plans. Learn how to adapt and adjust your vision before it's too late and stay ahead of the competition in today's constantly evolving market.

How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

The Lean Startup

Learn how to increase your company's profits in today's unstable economy with this innovative guide. Through 23 compact lessons and ongoing tutorials between two fictional characters, gain insight into powerful business models and the principles that allow businesses to thrive in any economic climate. With examples from the global marketplace, this challenging book will take you to a higher level in the art of business, revealing specific actions your organization can take to improve its bottom line.

The Art of Profitability

Learn the essentials of sales, marketing, negotiation, strategy, and more with this must-read book. Josh Kaufman, an expert in business principles, has distilled the core concepts and delivered them quickly and concisely. Say goodbye to outdated MBA programs and hello to honing your business instincts. True leaders are made, not born – so read this book and master what it takes to succeed.

Master the Art of Business

The Personal MBA

This book explores the world of high-achievers and what makes them different. Gladwell argues that we focus too much on successful people themselves and not enough on the unique culture, family, and experiences that set them apart. From software billionaires to great soccer players, Gladwell explores what factors contribute to exceptional success. The book is both entertaining and thought-provoking, making it a must-read for anyone interested in achieving greatness.

The Story of Success

Outliers

Learn how to create a life of adventure, meaning, and purpose while earning a good living with this guide. Using real-life case studies, this book will teach you how to turn your passions into a profitable business, even if you have no special skills, MBA, or employees. With practical advice, you'll learn how to start small, avoid common mistakes, and find the perfect intersection between what you love and what others will pay for. This book will inspire and guide you towards a fulfilling life and help you help others do the same.

Reinvent the Way You Make a Living, Do What You Love, and Create a New Future

The $100 Startup

Range is a must-read for anyone interested in improving their performance. David Epstein examines the world's most successful athletes, artists, musicians, inventors, forecasters and scientists and shows that generalists, not specialists, are primed to excel in complex and unpredictable fields. By cultivating inefficiency and embracing diverse experiences, people can thrive in a world where computer mastery is taking over. Epstein makes a compelling case for the importance of exploring multiple interests and juggling many passions rather than focusing on one.

Why Generalists Triumph in a Specialized World

Range

Discover the power of liminal thinking - the art of understanding, shaping, and reframing beliefs to create lasting change. Uncover what beliefs are holding you back from success and learn how to reshape them. If you're ready to take control of your life, this book is a must-read.

Create the Change You Want by Changing the Way You Think

Liminal Thinking

Running Lean is the ultimate guide for innovators looking to increase their chances of success. Author Ash Maurya provides a systematic process for quickly vetting product ideas and achieving a "product/market fit" for your business venture. Based on his personal experience, Maurya combines Lean Startup, Customer Development, and bootstrapping methodologies to help you find a problem worth solving, engage with customers throughout the development process, and continually test and improve your product. This book is ideal for CEOs, small business owners, developers and programmers, and anyone interested in starting a successful business project.

Iterate from Plan A to a Plan That Works (Lean Series)

Running Lean

Explore the surprising ways the weak can defeat the strong and how our goals impact our sense of success in this practical and thought-provoking read. Bestselling author, Malcolm Gladwell draws upon examples from multiple fields to show how the small can match up against the giant. Discover the complex and culturally determined factors that play into achieving our goals in David and Goliath.

Underdogs, Misfits, and the Art of Battling Giants

David and Goliath

Learn from Seth Godin, the inventor of countless marketing ideas and phrases, about how real marketing is about connection, empathy, and making a difference. In his book, THIS IS MARKETING, he shares his core marketing wisdom, emphasizing that great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Discover how to build trust, speak to your audience's narratives, create and release tension, and give people the tools to achieve their goals. It's time to stop confusing social media metrics with true connections and start making the world a better place through powerful marketing grounded in empathy, generosity, and emotional labor.

You Can't Be Seen Until You Learn to See

This Is Marketing

Explore the importance of staying curious in a world that undervalues it. Discover the benefits of cultivating a "desire to know" and learn how to exercise your curiosity muscle with practical advice and inspiring stories. Join author Ian Leslie as he makes a passionate case for nurturing this critical mental habit in schools, workplaces, and beyond.

The Desire to Know and Why Your Future Depends On It

Curious

Discover the secret to outstanding achievement with "Grit", the instant New York Times bestseller by celebrated researcher and professor, Angela Duckworth. Through eye-opening stints in teaching, business consulting, and neuroscience, Duckworth reveals that talent is not the key to success, but a unique combination of passion and long-term perseverance. Drawing on insights from history and modern experiments in peak performance, Duckworth shares valuable strategies for cultivating tenacity, triggering lifelong interest and achieving your goals. A personal, insightful and life-changing book about the power of persistence.

Curiosity List: Entrepreneurship