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David Armano

marketer

Recommended Books

2 books on this list
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Winners Take All
The Elite Charade of Changing the World
by Anand Giridharadas (Oct 01, 2019)
Goodreads Rating
The New York Times bestselling, groundbreaking investigation of how the global elite's efforts to "change the world" preserve the status quo and obscure their role in causing the problems they later seek to solve. An essential read for understanding some of the egregious abuses of power that dominate today's news.Anand Giridharadas takes us into th...
David Armano
Mar 05, 2020
Great book from @AnandWrites that will help anyone understand the forces destined to shape our future. Everyone should read     source
Frenemies
The Epic Disruption of the Ad Business (and Everything Else)
by Ken Auletta (Jun 04, 2019)
Goodreads Rating
Categories: NonfictionBusiness
An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the bestselling author of GoogledAdvertising and marketing touches on every corner of our lives, and the industry is the invisible fuel powering almost all media. Complain abou...
David Armano
Sep 01, 2018
@kenauletta really enjoying the book. Best take on advertising and disruption in the space that I’ve come across in years.     source
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