Learn from the strategies of 18 successful companies, analyzed through a six-year study at Stanford University's Graduate School of Business. Discover the secrets that set these exceptional and long-lasting companies apart from their competitors, and how to apply these practical concepts to your own business ventures. Built to Last is a master blueprint for building organizations that will thrive for years to come.

Successful Habits of Visionary Companies (Good to Great)

Built to Last

Discover the early days of famous tech startups in "Founders at Work." This collection of interviews with founders like Steve Wozniak and Caterina Fake gives readers an inside look at the surprising, funny, and sometimes difficult journey of building a successful company. Learn about their ideas, how they convinced investors, and how they recovered from failures. Whether you're a technical person thinking about starting a startup or someone interested in understanding business, this book is required reading for anyone looking to create value and productivity.

Stories of Startups' Early Days

Founders at Work

Discover the secrets behind ideas that stick with Made to Stick. In this instant classic, Chip & Dan Heath reveal the anatomy of successful ideas and outline ways to make your own ideas stickier, from creating curiosity gaps to using the Velcro Theory of Memory. Along the way, you'll be entertained with stories of success (and failure) that will transform the way you communicate. Whether you're an entrepreneur, teacher, politician, or journalist, this book is essential reading in the "fake news" era.

Why Some Ideas Survive and Others Die

Made to Stick

"The Innovator's Solution" by Clayton M. Christensen and Michael Raynor is a groundbreaking book about how companies can move beyond the Innovator's Dilemma and become disruptors themselves. With updated examples and new chapters, this revised edition is more relevant than ever for today's rapidly changing business landscape. Discover the crucial business decisions necessary for achieving disruptive growth and develop your own growth engine with the advice of these respected authors. An important addition to any innovation library and a must-read for entrepreneurs and business builders.

Creating and Sustaining Successful Growth

The Innovator's Solution

Learn how to dramatically improve your business by using the seven universal elements of powerful stories. In Building a StoryBrand, New York Times bestselling author Donald Miller provides a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers reveals the secret to creating effective messaging for websites, brochures, and social media. Whether you're a marketing director, a small business owner, a politician, or a musician, this book will transform the way you communicate with your customers and highlight the unique value your business offers.

Clarify Your Message So Customers Will Listen

Building a StoryBrand

Discover how the best tech companies create products differently than most companies with this book. Aimed at product managers working on technology-powered products, "Inspired" shares techniques used by companies like Google, Facebook, Amazon, and Twitter. From start-ups to large, established companies, the book covers the creation of consumer products, business services, internal tools, and more. Designers, engineers, user researchers, and data scientists will also benefit from this essential guide.

How to Create Tech Products Customers Love

Inspired

Discover a proven approach to goal-setting that has helped tech giants like Google achieve explosive growth in "Measure What Matters". Legendary venture capitalist John Doerr shares the system of Objectives and Key Results (OKRs) and demonstrates how it can benefit any organization at any level. With behind-the-scenes case studies narrated by Bono and Bill Gates, readers will learn how OKRs can increase workplace satisfaction and boost retention by focusing effort, fostering coordination, and unifying the entire company. Capture the same magic as the most successful organizations with "Measure What Matters".

How Google, Bono, and the Gates Foundation Rock the World with OKRs

Measure What Matters

Discover the wisdom of Alan C. Greenberg, former chairman of Bear, Stearns, and renowned philanthropist, through his quirky, invaluable memos. From Warren Buffett to Jeff Bezos, Greenberg's management philosophy has been praised by the best. Learn from his wisdom and apply common sense to your decision-making, control expenses, and run your business at the highest level of morality. Free your intelligent employees from the chain of command, return phone calls promptly, and always stay humble.

Memos from the Chairman

Learn the unfiltered truth about the challenges of running a business from Silicon Valley entrepreneur, Ben Horowitz. Drawing from his own experiences founding, managing, and investing in technology companies, Horowitz offers essential advice for navigating the toughest problems business schools don't cover. Using anecdotes from his own rise to success, he covers everything from firing friends to poaching competitors, and managing your own psychology while leading a company. With humor and candidness, The Hard Thing About Hard Things is a must-read for both veteran entrepreneurs and those aspiring to start their own ventures.

Building a Business When There Are No Easy Answers

The Hard Thing About Hard Things

Discover the secrets to taking your company from good to great through the groundbreaking research conducted by Jim Collins and his team. Delve into the distinguishing characteristics of elite companies that achieved long-term sustained performance and beat the general stock market by seven times. Uncover surprising findings on leadership, simplicity in strategy, discipline, technology, and more. This book will challenge your beliefs about what it takes to transform a company and leave you with a newfound perspective on management strategy and practice.

Why Some Companies Make The Leap and Others Don't

Good To Great

Discover the story of Amazon.com, one of the most successful companies in the world, and its founder, Jeff Bezos, in this revealing and definitive biography. From delivering books through the mail to becoming the everything store with limitless selection and seductive convenience at disruptively low prices, Bezos developed a corporate culture of relentless ambition and secrecy. Brad Stone brings readers an in-depth, fly-on-the-wall account of life at Amazon through unprecedented access to current and former employees and Bezos family members. Learn how Bezos revolutionized retail and transformed markets through risky ventures like the Kindle and cloud computing. The Everything Store is a must-read for anyone interested in the future of shopping and innovation.

Jeff Bezos and the Age of Amazon

The Everything Store

Discover how Instagram became one of the most culturally defining apps of the decade in No Filter. Award-winning reporter Sarah Frier takes you behind the scenes to show how Instagram's founders married art and technology to create an entire industry of digital influencers now worth tens of billions of dollars. With exclusive access to founders, employees, and competitors, Frier unearths the details of Instagram's explosive growth, and how it has fundamentally changed the way we communicate, shop, eat, and travel. From fashionistas to the Pope, No Filter explains how Instagram has changed our lives for good.

The Inside Story of Instagram

No Filter

Learn from the former CEO of Intel, Andrew S. Grove, on how to build and run a successful business in his book about management, High Output Management. This Silicon Valley staple outlines techniques for creating highly productive teams and motivating individuals for peak performance. The practical handbook is applicable for everyone from sales managers to startup founders and has the power to revolutionize the way we work. Don't miss out on this legendary management manifesto.

High Output Management

Discover a new approach to building successful startups and launching new products in the face of extreme uncertainty. The Lean Startup helps companies of all sizes to be more capital efficient and leverage human creativity more effectively. Author Eric Ries offers a scientific approach to creating and managing startups that utilizes rapid experimentation and validated learning, rather than traditional business plans. Learn how to adapt and adjust your vision before it's too late and stay ahead of the competition in today's constantly evolving market.

How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

The Lean Startup

Discover uncharted frontiers and create new inventions - this is the main topic of Zero to One. Peter Thiel, the legendary entrepreneur and investor, believes that progress should not be limited to computers or Silicon Valley. In fact, he argues that progress can be achieved in any industry or area of business. Thiel's book presents an optimistic view of the future of progress in America and provides a new way of thinking about innovation, starting with learning to ask the right questions to find value in unexpected places. If you want to build a better future, this book is a must-read.

Notes on Startups, or How to Build the Future

Zero to One

Build your personal brand and thrive as an entrepreneur with Crushing It! This must-read book by a four-time New York Times bestselling author offers fresh inspiration and practical lessons from successful influencers who followed the Crush It principles. Gary Vaynerchuk dissects every major social media platform and offers both theoretical and tactical advice to help you amplify your personal brand. Dive into the nuances, innovative tips, and proven strategies to build your own path to success on your own terms.

How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too

Crushing It!

Learn from one of the most impactful business guides published in the 21st Century: The Toyota Way. The book provides a deep dive into Toyota's world-changing processes, showing how you can learn from it to develop your own improvement program that fits your conditions. Multiple award-winning management expert Jeffrey K. Liker thoroughly updates his classic guide to include Toyota's approach to competitiveness in the new world of mobility and smart technology. Learn the 14 key principles for building the foundation of a powerful improvement system and managing it for ultimate competitive advantage by reading The Toyota Way.

14 Management Principles from the World's Greatest Manufacturer

The Toyota Way, Second Edition

A five-day process developed by three Google Ventures partners to help businesses solve crucial questions and deliver the best results in the least time. This process combines strategy, innovation, behavior science, and design thinking. The book focuses on arming your business with a problem-solving process to avoid endless debate, groupthink, and utilize the people, knowledge, and tools that every team already has. Suitable for any group with big opportunities, problems, or ideas that need to get started.

SPRINT

Learn the essentials of sales, marketing, negotiation, strategy, and more with this must-read book. Josh Kaufman, an expert in business principles, has distilled the core concepts and delivered them quickly and concisely. Say goodbye to outdated MBA programs and hello to honing your business instincts. True leaders are made, not born – so read this book and master what it takes to succeed.

Master the Art of Business

The Personal MBA

Discover the six habits that can make you extraordinary in all areas of your life with this science-backed, heart-centered guide. After extensive research and working as the world's highest-paid performance coach, the author reveals the most effective habits for long-term success. Based on one of the largest surveys ever conducted on high performers, this book provides real-world practices and exercises to help you achieve success and vibrant well-being. With powerful vignettes and cutting-edge science, this book is a must-read for anyone who wants to increase productivity, develop influence, and demonstrate courage.

How Extraordinary People Become That Way

High Performance Habits

This innovative business book, written by the founders of 37signals, explores the reality that anyone can start their own business thanks to accessible tools and technology. Rework encourages readers to forget about traditional business plans and office spaces, and instead focuses on a streamlined and easy-is-better approach to entrepreneurship. This playbook is perfect for hardcore entrepreneurs, small-business owners, as well as artists looking for inspiration on how to make a living doing what they love. It's time to rework work.

Change The Way You Work Forever

Rework

This innovative and compelling manifesto delves into the philosophy of work and offers a blueprint for attracting top talent to your business while ensuring their success. Drawing on the latest research in behavioral economics and human psychology, WORK RULES! teaches lessons such as taking away managers' power over employees, hiring smarter than yourself, and defaulting to transparency and feedback. With teaching examples from both lauded companies and little-known successes, learn how to build a better company from within rather than above, and find new joy in what you do.

Insights from Inside Google That Will Transform How You Live and Lead

Work Rules!

Learn how to create a life of adventure, meaning, and purpose while earning a good living with this guide. Using real-life case studies, this book will teach you how to turn your passions into a profitable business, even if you have no special skills, MBA, or employees. With practical advice, you'll learn how to start small, avoid common mistakes, and find the perfect intersection between what you love and what others will pay for. This book will inspire and guide you towards a fulfilling life and help you help others do the same.

Reinvent the Way You Make a Living, Do What You Love, and Create a New Future

The $100 Startup

Discover the fascinating history of Bell Labs, the research and development wing of AT&T that produced some of the most groundbreaking inventions of the 20th century. From the transistor to the laser, digital communications to cellular telephony, Bell Labs was the birthplace of modern technology. Author Jon Gertner delves into the lives of the brilliant and eccentric men behind these innovations and explores the management of innovation that Bell Labs pioneered. A must-read for anyone interested in the history of technology and innovation.

Bell Labs and the Great Age of American Innovation

The Idea Factory

Discover the world of Silicon Valley's upstarts in this fascinating book by the author of The Everything Store. Learn how the likes of Uber and Airbnb came to exist and how they changed our daily lives. Meet the trailblazing entrepreneurs led by founders Travis Kalanick and Brian Chesky, who redefined convention and disrupted entire industries. Experience the boundless drive of these visionary leaders and explore the controversy and origins of these new business titans.

Uber, Airbnb, and the Battle for the New Silicon Valley

The Upstarts

Learn how even the most successful companies can lose market leadership in the face of disruptive innovation. Renowned author Clayton M. Christensen offers a set of rules for capitalizing on these new waves of innovation, using both successes and failures from leading companies as a guide. This classic bestseller, cited by the likes of Steve Jobs and Malcolm Gladwell, is a must-read for any manager, leader, or entrepreneur.

When New Technologies Cause Great Firms to Fail

The Innovator's Dilemma

Discover the secret behind why some products keep us coming back for more in this insightful book on the Hook Model. Author Nir Eyal breaks down the four-step process that successful companies use to subtly encourage customer behavior, resulting in products that users can't put down. With practical insights and actionable steps, Eyal provides a how-to guide for anyone involved in product management, marketing, or design. Dive into fascinating examples from the likes of Twitter, Pinterest, and the Bible App to master the art of creating user habits that stick.

How to Build Habit-Forming Products

Hooked

Unleash your creativity with a guide to overcome the greatest enemy: resistance. Discover unique and helpful ways to express yourself with the support of bestselling author Steven Pressfield.

The War of Art

This thought-provoking book argues that product design that ignores the needs of users and principles of cognitive psychology can make even the smartest people feel inept. The author, a cognitive scientist, explains how good design can guide users effortlessly to the right action at the right time by making things visible, exploiting natural relationships, and using intelligent constraints. With an updated introduction, The Design of Everyday Things is a powerful primer on how excellent design can be the key to influencing consumer behavior.

Revised and Expanded Edition

The Design of Everyday Things

Learn powerful innovation techniques and change the way you think about business models with this practical and inspiring handbook. Co-created by 470 practitioners from 45 countries, this book is designed for executives, entrepreneurs, consultants, and leaders ready to abandon outmoded thinking and embrace new, innovative models of value creation. Discover how to systematically understand, design, and implement a new business model or renovate an old one. With a visual, lie-flat design, this book is perfect for immediate hands-on use.

A Handbook for Visionaries, Game Changers, and Challengers

Business Model Generation

Books on Startups, Product, Big Business, Habits of Entrepreneurs, Business insight over the years.