Platform RevolutionHow Networked Markets Are Transforming the Economy and How to Make Them Work for You
Geoffrey G. Parker - 2016-03-28
Discover the secrets behind the success of industry giants like Uber, Airbnb, Amazon, Apple, and PayPal in Platform Revolution. Written by three platform business experts, this authoritative book delves into the two-sided markets that are revolutionizing the way we do business. Learn how to start and run a successful platform business, identify prime markets, and monetize networks. The authors also cover crucial issues concerning security, regulation, and consumer trust. Platform Revolution is an indispensable guide that reveals the brilliant future of platforms and how they will alter the lives and careers of millions.