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Kevin Folta

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Kevin M. Folta is a professor and chairman of the horticultural sciences department at the University of Florida. From 2007 to 2010 he helped lead the project to sequence the strawberry genome, and continues to research photomorphogenesis in plants and compounds responsible for flavor in strawberries.
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The Skeptics' Guide to the Universe book cover
The Skeptics' Guide to the Universe
Steven Novella - 2019-12-03
Goodreads Rating
An all-encompassing guide to skeptical thinking from podcast host and academic neurologist at Yale University School of Medicine Steven Novella and his SGU co-hosts, which Richard Wiseman calls "the perfect primer for anyone who wants to separate fact from fiction." It is intimidating to realize that we live in a world overflowing with misinformati...
Kevin Folta
2022-12-23T18:20:59.000Z
@C_Midd77 @RexChapman I can suggest two good books. Thinking Straight by @SkepticJonGuy and the Skeptics Guide to the Universe first book. Both are very readable and extremely clear on these issues. Follow @thinkingpowers if you don't already.      source
THINK STRAIGHT book cover
THINK STRAIGHT
Change Your Thoughts, Change Your Life
Darius Foroux - 2018-06-14 (first published in 2017)
Goodreads Rating
I know something about you without knowing you. I bet you spend A LOT of time in your head. You know, thinking, worrying, stressing, freaking out -- call it whatever you want. I call it a preoccupied mind. And with what? 99% of your thoughts are useless. William James, once the leading psychologist in America, and one of the founders of the philoso...
Kevin Folta
2022-12-23T18:20:59.000Z
@C_Midd77 @RexChapman I can suggest two good books. Thinking Straight by @SkepticJonGuy and the Skeptics Guide to the Universe first book. Both are very readable and extremely clear on these issues. Follow @thinkingpowers if you don't already.      source
The Hitchhiker's Guide to the Galaxy book cover
The Hitchhiker's Guide to the Galaxy
Douglas Adams - 1995-09-27 (first published in 1979)
Goodreads Rating
Seconds before the Earth is demolished to make way for a galactic freeway, Arthur Dent is plucked off the planet by his friend Ford Prefect, a researcher for the revised edition of The Hitchhiker's Guide to the Galaxy who, for the last fifteen years, has been posing as an out-of-work actor.Together this dynamic pair begin a journey through space ai...
Kevin Folta
2022-10-06T18:55:38.000Z
@Clear_Food @JANEMCARTHUR11 @CAPE_ACME @intotheweedsdoc One of my favorite books.      source
Think Straight book cover
Think Straight
An Owner's Manual for the Mind
Jon Guy - 2022-10-31
Goodreads Rating
Put simply, Think Straight is an owner's manual for the human brain. Drawing from the vast history of scientific and cognitive research, this book is a tour de force through the science and philosophy of the human mind, and what it means to think as a rational human being in the 21st century. Our world is awash in mis- and disinformation, baseless ...
Kevin Folta
2022-08-29T02:43:25.000Z
If you enjoy books on critical thinking and skepticism, check out Think Straight- An Owners Manual for the Mind. Top notch. It just came out, first week sales are important, Jon's a good dude and the book is awesome. @SkepticJonGuy      source
Hug Your Haters book cover
Hug Your Haters
How to Embrace Complaints and Keep Your Customers
Jay Baer - 2016-03-01
Goodreads Rating
Haters are not your problem. . . . Ignoring them is.  Eighty percent of companies say they deliver out­standing customer service, but only 8 percent of their customers agree. This book will help you close that gap by reconfiguring your customer service to deliver knockout experiences.  The near-universal adoption of smartphones and social media has...
Kevin Folta
2022-07-23T01:41:48.000Z
@kevinnbass Great content is the key for sure. I’m a big believer in “Hug Your Haters” in general. If you’ve never read that one from @jaybaer it’s a great book.      source
The Garden of Invention book cover
The Garden of Invention
Luther Burbank and the Business of Breeding Plants
Jane S. Smith - 2010-02-23 (first published in 2009)
Goodreads Rating
The wide-ranging and delightful history of celebrated plant breeder Luther Burbank and the business of farm and garden in early twentieth- century America At no other time in history has there been more curiosity or concern about the food we eat-and genetically modified foods, in particular, have become both pervasive and suspect. A century ago, ho...
Kevin Folta
2020-01-25T09:26:50.000Z
@tmzinnen @NonGMOProject I've never been there, but I loved the book "Garden of Invention". Burbank was an amazing human.      source