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Kevin Folta

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Kevin M. Folta is a professor and chairman of the horticultural sciences department at the University of Florida. From 2007 to 2010 he helped lead the project to sequence the strawberry genome, and continues to research photomorphogenesis in plants and compounds responsible for flavor in strawberries.
6 books on the list
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The Skeptics' Guide to the Universe book cover
The Skeptics' Guide to the Universe
Steven Novella - 2018-10-02
Goodreads Rating
Join Dr. Steven Novella and his SGU co-hosts on an epic scientific quest to separate fact from fiction in our information-overloaded world. In The Skeptic's Guide to the Universe, you'll learn critical thinking skills, debunk scientific myths, and combat superstitious thinking. With endorsements from Neil deGrasse Tyson and Bill Nye, this enlightening guide is a must-read to inoculate yourself against the frailties of human cognition.
Kevin Folta
@C_Midd77 @RexChapman I can suggest two good books. Thinking Straight by @SkepticJonGuy and the Skeptics Guide to the Universe first book. Both are very readable and extremely clear on these issues. Follow @thinkingpowers if you don't already.      source
Change Your Thoughts, Change Your Life
Darius Foroux - 2017-11-20
Goodreads Rating
Master your mind and take control of your thoughts with THINK STRAIGHT. Darius Foroux shares his recipe for improving your life, career, relationships, and business by teaching you how to train your mind to work for you, not against you. Learn how to stop wasting time with useless thoughts and gain the ability to decide what you think. With practical advice and a quick read, THINK STRAIGHT is the key to improving your thinking and changing your life.
Kevin Folta
@C_Midd77 @RexChapman I can suggest two good books. Thinking Straight by @SkepticJonGuy and the Skeptics Guide to the Universe first book. Both are very readable and extremely clear on these issues. Follow @thinkingpowers if you don't already.      source
The Hitchhiker's Guide to the Galaxy book cover
The Hitchhiker's Guide to the Galaxy
Douglas Adams - 2005-01-01 (first published in 1979)
Goodreads Rating
This hilarious sci-fi adventure follows Arthur Dent, a man saved from Earth's destruction by his friend Ford Prefect, a researcher for The Hitchhiker's Guide to the Galaxy. Using advice from the guide ("A towel is about the most massively useful thing an interstellar hitchhiker can have"), they traverse space with eccentric characters like Zaphod Beeblebrox and the depressed robot Marvin. Get ready for a galaxy full of laughs and absurdity.
Kevin Folta
@Clear_Food @JANEMCARTHUR11 @CAPE_ACME @intotheweedsdoc One of my favorite books.      source
Think Straight book cover
Think Straight
An Owner's Manual for the Mind
Jon Guy - 2022-10-31
Goodreads Rating
Discover how to think straight and critically in the 21st century with this owner's manual for the human brain. From anti-science propaganda to baseless conspiracy theories, our world is awash with mis- and disinformation. In Think Straight, Jon Guy guides readers through the science and philosophy of the human mind to empower themselves and society at large. Learn how to investigate, question, and compensate for the error-prone nature of our brains while improving decision making, avoiding fraud, and making the world a better place to live.
Kevin Folta
If you enjoy books on critical thinking and skepticism, check out Think Straight- An Owners Manual for the Mind. Top notch. It just came out, first week sales are important, Jon's a good dude and the book is awesome. @SkepticJonGuy      source
Hug Your Haters book cover
Hug Your Haters
How to Embrace Complaints and Keep Your Customers
Jay Baer - 2016-03-01
Goodreads Rating
Learn how to deal with different types of complainers and turn negative feedback into positive outcomes. Hug Your Haters shows you how to reconfigure your customer service to deliver knockout experiences by drawing on case studies from businesses of all types and sizes. This book includes specific playbooks and formulas as well as a fold-out poster of "the Hatrix" to help you navigate through different situations. Don't ignore your haters - put them to work for you!
Kevin Folta
@kevinnbass Great content is the key for sure. I’m a big believer in “Hug Your Haters” in general. If you’ve never read that one from @jaybaer it’s a great book.      source
The Garden of Invention book cover
The Garden of Invention
Luther Burbank and the Business of Breeding Plants
Jane S. Smith - 2009-04-16
Goodreads Rating
Discover the fascinating history of plant breeder Luther Burbank and his impact on early twentieth-century America’s farm and garden industry in The Garden of Invention. From blight-resistant potatoes to plum-apricot hybrids, Burbank’s innovative creations were celebrated for their American ingenuity and productivity. This engrossing tale explores the intersection of gardening, science, and business during the years between the Civil War and the Great Depression, shedding light on a unique aspect of American history.
Kevin Folta
@tmzinnen @NonGMOProject I've never been there, but I loved the book "Garden of Invention". Burbank was an amazing human.      source