Kevin Folta
Recommended Books
Kevin M. Folta is a professor and chairman of the horticultural sciences department at the University of Florida. From 2007 to 2010 he helped lead the project to sequence the strawberry genome, and continues to research photomorphogenesis in plants and compounds responsible for flavor in strawberries.
6 books on the list
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An all-encompassing guide to skeptical thinking from podcast host and academic neurologist at Yale University School of Medicine Steven Novella and his SGU co-hosts, which Richard Wiseman calls "the perfect primer for anyone who wants to separate fact from fiction." It is intimidating to realize that we live in a world overflowing with misinformati...
Kevin Folta
2022-12-23T18:20:59.000ZI know something about you without knowing you. I bet you spend A LOT of time in your head. You know, thinking, worrying, stressing, freaking out -- call it whatever you want. I call it a preoccupied mind. And with what? 99% of your thoughts are useless. William James, once the leading psychologist in America, and one of the founders of the philoso...
Kevin Folta
2022-12-23T18:20:59.000ZSeconds before the Earth is demolished to make way for a galactic freeway, Arthur Dent is plucked off the planet by his friend Ford Prefect, a researcher for the revised edition of The Hitchhiker's Guide to the Galaxy who, for the last fifteen years, has been posing as an out-of-work actor.Together this dynamic pair begin a journey through space ai...
Kevin Folta
2022-10-06T18:55:38.000ZPut simply, Think Straight is an owner's manual for the human brain. Drawing from the vast history of scientific and cognitive research, this book is a tour de force through the science and philosophy of the human mind, and what it means to think as a rational human being in the 21st century. Our world is awash in mis- and disinformation, baseless ...
Kevin Folta
2022-08-29T02:43:25.000ZHaters are not your problem. . . . Ignoring them is. Eighty percent of companies say they deliver outstanding customer service, but only 8 percent of their customers agree. This book will help you close that gap by reconfiguring your customer service to deliver knockout experiences. The near-universal adoption of smartphones and social media has...
Kevin Folta
2022-07-23T01:41:48.000ZThe wide-ranging and delightful history of celebrated plant breeder Luther Burbank and the business of farm and garden in early twentieth- century America At no other time in history has there been more curiosity or concern about the food we eat-and genetically modified foods, in particular, have become both pervasive and suspect. A century ago, ho...
Kevin Folta
2020-01-25T09:26:50.000Z