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Rory Sutherland


Recommended Books

Rory Sutherland is the Vice Chairman of Ogilvy & Mather Group, which is one of the largest and most renowned advertising agencies in the world.
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Recommendation Date
Confessions of an Advertising Man
by David Ogilvy (Jan 01, 2012)
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A new edition of the timeless business classic featured on Mad Menas fresh and relevant now as the day it was written  "We admire people who work hard, who are objective and thorough. We detest office politicians, toadies, bullies, and pompous asses. We abhor ruthlessness. The way up our ladder is open to everybody. In promoting people to top jobs,...
Rory Sutherland
Feb 15, 2020
@GuruAnaerobic Love it. His best book.     source
Why Our Goals Are Best Achieved Indirectly
by John Kay (Mar 27, 2012)
Goodreads Rating
"John Kay tells a fast-paced detective story as he searches for the surprising secret to success...Brilliant." -Tim Harford, author of The Logic of Life In this revolutionary book, economist John Kay proves a notion that feels at once paradoxical and deeply commonsensical: the best way to achieve any complex or broadly defined goal, from happiness ...
Rory Sutherland
Nov 15, 2019
@d_f_stone @EconTalker I completely agree. The @peterthiel book, along with @ProfJohnKay 's Obliquity, is the best short read for businessfolk since R Updegraff's Obvious Adams and The Specialist by Charles Sale.     source