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Rory Sutherland

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Rory Sutherland is the Vice Chairman of Ogilvy & Mather Group, which is one of the largest and most renowned advertising agencies in the world.
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Seeing Like a State
How Certain Schemes to Improve the Human Condition Have Failed (Veritas Paperbacks)
James C. Scott - Mar 17, 2020 (first published in 1998)
Goodreads Rating
"One of the most profound and illuminating studies of this century to have been published in recent decades." —John Gray, New York Times Book ReviewHailed as "a magisterial critique of top-down social planning" by the New York Times, this essential work analyzes disasters from Russia to Tanzania to uncover why states so often fail—sometimes catastr...
Rory Sutherland
Nov 29, 2020
@JonathanShedler You'll enjoy a fabulous book called Seeing Like a State.     source
Also recommended by
Ben Goldacre
Traffic
Why We Drive the Way We Do (and What It Says About Us)
Tom Vanderbilt - Aug 11, 2009 (first published in 2008)
Goodreads Rating
A New York Times Notable BookOne of the Best Books of the YearThe Washington Post - The Cleveland Plain-Dealer - Rocky Mountain NewsIn this brilliant, lively, and eye-opening investigation, Tom Vanderbilt examines the perceptual limits and cognitive underpinnings that make us worse drivers than we think we are. He demonstrates why plans to protect ...
Rory Sutherland
Nov 28, 2020
I completely agree. Non-drivers have a very poor understanding of complex systems and should be treated with suspicion. The book Traffic by @tomvanderbilt should be a set text in schools.     source
Also recommended by
Malcolm Gladwell
Confessions of an Advertising Man
David Ogilvy - Jan 01, 2012 (first published in 1963)
Goodreads Rating
A new edition of the timeless business classic featured on Mad Menas fresh and relevant now as the day it was written  "We admire people who work hard, who are objective and thorough. We detest office politicians, toadies, bullies, and pompous asses. We abhor ruthlessness. The way up our ladder is open to everybody. In promoting people to top jobs,...
Rory Sutherland
Feb 15, 2020
@GuruAnaerobic Love it. His best book.     source
Obliquity
Why Our Goals Are Best Achieved Indirectly
John Kay - Mar 27, 2012 (first published in 2010)
Goodreads Rating
"John Kay tells a fast-paced detective story as he searches for the surprising secret to success...Brilliant." -Tim Harford, author of The Logic of Life In this revolutionary book, economist John Kay proves a notion that feels at once paradoxical and deeply commonsensical: the best way to achieve any complex or broadly defined goal, from happiness ...
Rory Sutherland
Nov 15, 2019
@d_f_stone @EconTalker I completely agree. The @peterthiel book, along with @ProfJohnKay 's Obliquity, is the best short read for businessfolk since R Updegraff's Obvious Adams and The Specialist by Charles Sale.     source