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Rory Sutherland

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Rory Sutherland is the Vice Chairman of Ogilvy & Mather Group, which is one of the largest and most renowned advertising agencies in the world.
9 books on the list
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$100M Offers book cover
$100M Offers
How To Make Offers So Good People Feel Stupid Saying No
Alex Hormozi - 2021-07-17
Goodreads Rating
Rory Sutherland
Truly excellent book by @AlexHormozi , not least for its healthy coverage of B2B. via @AmazonUK      source
Wanting book cover
The Power of Mimetic Desire in Everyday Life
Luke Burgis - 2021-06-01
Goodreads Rating
A groundbreaking exploration of why we want what we want, and a toolkit for freeing ourselves from chasing unfulfilling desiresAs an undergraduate studying philosophy at Stanford, Peter Thiel met French polymath René Girard and was introduced to his theory of “mimetic desire”—the idea that most human wanting comes from imitating what other people d...
Rory Sutherland
Wanting: The Power of Mimetic Desire in Everyday Life by Luke Burgis via @amazon I hope everybody else enjoys this book as much as I did.      source
When More Is Not Better book cover
When More Is Not Better
Overcoming America's Obsession with Economic Efficiency
Roger L. Martin - 2020-09-29
Goodreads Rating
American democratic capitalism is in imminent danger. More than forty years ago, a dangerous decline began that has created an unprecedented state of economic disparity. While the rich are getting richer faster than ever, the middle-class family has fallen so far behind it would take three generations to recover – perhaps even longer in the wake of...
Rory Sutherland
To fans of The Doorman Fallacy, here it is perfectly described by @RogerLMartin in his excellent book When More is Not Better.      source
Seeing Like a State book cover
Seeing Like a State
How Certain Schemes to Improve the Human Condition Have Failed (Veritas Paperbacks)
James C. Scott - 2020-03-17 (first published in 1998)
Goodreads Rating
"One of the most profound and illuminating studies of this century to have been published in recent decades." —John Gray, New York Times Book ReviewHailed as "a magisterial critique of top-down social planning" by the New York Times, this essential work analyzes disasters from Russia to Tanzania to uncover why states so often fail—sometimes catastr...
Rory Sutherland
@JonathanShedler You'll enjoy a fabulous book called Seeing Like a State.      source
Traffic book cover
Why We Drive the Way We Do (and What It Says About Us)
Tom Vanderbilt - 2009-08-11 (first published in 2008)
Goodreads Rating
A New York Times Notable BookOne of the Best Books of the YearThe Washington Post - The Cleveland Plain-Dealer - Rocky Mountain NewsIn this brilliant, lively, and eye-opening investigation, Tom Vanderbilt examines the perceptual limits and cognitive underpinnings that make us worse drivers than we think we are. He demonstrates why plans to protect ...
Rory Sutherland
I completely agree. Non-drivers have a very poor understanding of complex systems and should be treated with suspicion. The book Traffic by @tomvanderbilt should be a set text in schools.      source
Also recommended by
Malcolm Gladwell
Confessions of an Advertising Man book cover
Confessions of an Advertising Man
David Ogilvy - 2012-01-01 (first published in 1963)
Goodreads Rating
A new edition of the timeless business classic featured on Mad Menas fresh and relevant now as the day it was written  "We admire people who work hard, who are objective and thorough. We detest office politicians, toadies, bullies, and pompous asses. We abhor ruthlessness. The way up our ladder is open to everybody. In promoting people to top jobs,...
Rory Sutherland
@GuruAnaerobic Love it. His best book.      source
Obliquity book cover
Why Our Goals Are Best Achieved Indirectly
John Kay - 2012-03-27 (first published in 2010)
Goodreads Rating
"John Kay tells a fast-paced detective story as he searches for the surprising secret to success...Brilliant." -Tim Harford, author of The Logic of Life In this revolutionary book, economist John Kay proves a notion that feels at once paradoxical and deeply commonsensical: the best way to achieve any complex or broadly defined goal, from happiness ...
Rory Sutherland
@d_f_stone @EconTalker I completely agree. The @peterthiel book, along with @ProfJohnKay 's Obliquity, is the best short read for businessfolk since R Updegraff's Obvious Adams and The Specialist by Charles Sale.      source
Obvious Adams book cover
Obvious Adams
The Story of a Successful Businessman
Robert R Updegraff - 2014-09-28
Goodreads Rating
OBVIOUS ADAMS was first published as a short story in the Saturday Evening Post in April, 1916. Though it was the story of an advertising man, it was quickly recognized as presenting a germ idea basic to outstanding success in the business world and the professions. Harper & Brothers brought out the story in book form in September of the year of it...
Rory Sutherland
Two superb business books: "The Specialist" (1930) by Charles Sale & "Obvious Adams" (1916) by Updegraff. Both much cleverer than they look.      source
The specialist book cover
The specialist
Charles Sale - 1929-01-01
Different cover. Specialist Publishing Company, 1929,5th Printing. Cardboard covers in very good condition(see photos); hinges repaired inside. Wear on spine; lighter wear corners and edges. Pages moderately tanned; no marks noted. 31 p ages w/scattered illustrations.Tiny wrinkle at bottom p. 29/30; tiny chip at edge of ffep. Sold by Friends of the...
Rory Sutherland
Two superb business books: "The Specialist" (1930) by Charles Sale & "Obvious Adams" (1916) by Updegraff. Both much cleverer than they look.      source