Rory Sutherland

A new edition of the timeless business classic featured on Mad Menas fresh and relevant now as the day it was written  "We admire people who work hard, who are objective and thorough. We detest office politicians, toadies, bullies, and pompous asses. We abhor ruthlessness. The way up our ladder is open to everybody. In promoting people to top jobs,...

"John Kay tells a fast-paced detective story as he searches for the surprising secret to success...Brilliant." -Tim Harford, author of The Logic of Life In this revolutionary book, economist John Kay proves a notion that feels at once paradoxical and deeply commonsensical: the best way to achieve any complex or broadly defined goal, from happiness ...