Search for books, people and lists
Read This Twice
HomePeopleBooksLibrariesSign In

Rory Sutherland


Recommended Books

Rory Sutherland is the Vice Chairman of Ogilvy & Mather Group, which is one of the largest and most renowned advertising agencies in the world.
8 books on the list
Sort by
Latest Recommendations First
The Power of Mimetic Desire in Everyday Life
Luke Burgis - Jun 01, 2021
Goodreads Rating
A groundbreaking exploration of why we want what we want, and a toolkit for freeing ourselves from chasing unfulfilling desiresAs an undergraduate studying philosophy at Stanford, Peter Thiel met French polymath René Girard and was introduced to his theory of “mimetic desire”—the idea that most human wanting comes from imitating what other people d...
Rory Sutherland
Jun 01, 2021
Wanting: The Power of Mimetic Desire in Everyday Life by Luke Burgis via @amazon I hope everybody else enjoys this book as much as I did.      source
When More Is Not Better
Overcoming America's Obsession with Economic Efficiency
Roger L. Martin - Sep 29, 2020
Goodreads Rating
American democratic capitalism is in imminent danger. More than forty years ago, a dangerous decline began that has created an unprecedented state of economic disparity. While the rich are getting richer faster than ever, the middle-class family has fallen so far behind it would take three generations to recover – perhaps even longer in the wake of...
Rory Sutherland
May 09, 2021
To fans of The Doorman Fallacy, here it is perfectly described by @RogerLMartin in his excellent book When More is Not Better.      source
Seeing Like a State
How Certain Schemes to Improve the Human Condition Have Failed (Veritas Paperbacks)
James C. Scott - Mar 17, 2020 (first published in 1998)
Goodreads Rating
"One of the most profound and illuminating studies of this century to have been published in recent decades." —John Gray, New York Times Book ReviewHailed as "a magisterial critique of top-down social planning" by the New York Times, this essential work analyzes disasters from Russia to Tanzania to uncover why states so often fail—sometimes catastr...
Rory Sutherland
Nov 29, 2020
@JonathanShedler You'll enjoy a fabulous book called Seeing Like a State.      source
Why We Drive the Way We Do (and What It Says About Us)
Tom Vanderbilt - Aug 11, 2009 (first published in 2008)
Goodreads Rating
A New York Times Notable BookOne of the Best Books of the YearThe Washington Post - The Cleveland Plain-Dealer - Rocky Mountain NewsIn this brilliant, lively, and eye-opening investigation, Tom Vanderbilt examines the perceptual limits and cognitive underpinnings that make us worse drivers than we think we are. He demonstrates why plans to protect ...
Rory Sutherland
Nov 28, 2020
I completely agree. Non-drivers have a very poor understanding of complex systems and should be treated with suspicion. The book Traffic by @tomvanderbilt should be a set text in schools.      source
Also recommended by
Malcolm Gladwell
Confessions of an Advertising Man
David Ogilvy - Jan 01, 2012 (first published in 1963)
Goodreads Rating
A new edition of the timeless business classic featured on Mad Menas fresh and relevant now as the day it was written  "We admire people who work hard, who are objective and thorough. We detest office politicians, toadies, bullies, and pompous asses. We abhor ruthlessness. The way up our ladder is open to everybody. In promoting people to top jobs,...
Rory Sutherland
Feb 15, 2020
@GuruAnaerobic Love it. His best book.      source
Why Our Goals Are Best Achieved Indirectly
John Kay - Mar 27, 2012 (first published in 2010)
Goodreads Rating
"John Kay tells a fast-paced detective story as he searches for the surprising secret to success...Brilliant." -Tim Harford, author of The Logic of Life In this revolutionary book, economist John Kay proves a notion that feels at once paradoxical and deeply commonsensical: the best way to achieve any complex or broadly defined goal, from happiness ...
Rory Sutherland
Nov 15, 2019
@d_f_stone @EconTalker I completely agree. The @peterthiel book, along with @ProfJohnKay 's Obliquity, is the best short read for businessfolk since R Updegraff's Obvious Adams and The Specialist by Charles Sale.      source
Obvious Adams
The Story of a Successful Businessman
Robert R Updegraff - Sep 28, 2014
Goodreads Rating
OBVIOUS ADAMS was first published as a short story in the Saturday Evening Post in April, 1916. Though it was the story of an advertising man, it was quickly recognized as presenting a germ idea basic to outstanding success in the business world and the professions. Harper & Brothers brought out the story in book form in September of the year of it...
Rory Sutherland
Jan 30, 2016
Two superb business books: "The Specialist" (1930) by Charles Sale & "Obvious Adams" (1916) by Updegraff. Both much cleverer than they look.      source
The specialist
Charles Sale - Jan 01, 1929
Different cover. Specialist Publishing Company, 1929,5th Printing. Cardboard covers in very good condition(see photos); hinges repaired inside. Wear on spine; lighter wear corners and edges. Pages moderately tanned; no marks noted. 31 p ages w/scattered illustrations.Tiny wrinkle at bottom p. 29/30; tiny chip at edge of ffep. Sold by Friends of the...
Rory Sutherland
Jan 30, 2016
Two superb business books: "The Specialist" (1930) by Charles Sale & "Obvious Adams" (1916) by Updegraff. Both much cleverer than they look.      source