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Ramit Sethi

economist
entrepreneur

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Ramit Singh Sethi is an American personal finance advisor and entrepreneur. Sethi is the author of the 2009 New York Times Best Seller, I Will Teach You to Be Rich and founder of GrowthLab.com, owner of IWillTeachYouToBeRich.com, and owner and a co-founder of PBworks, a commercial wiki website.
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No B.S. Marketing to the Affluent
No Holds Barred, Take No Prisoners, Guide to Getting Really Rich
Dan S. Kennedy - Jun 17, 2019 (first published in 2008)
Goodreads Rating
THE SCARY TRUTH: The middle-class consumer population--and their buying power--is massively shrinking. Customers are buying less and in fewer categories.THE SILVER LINING: It takes no more work to attract customers from the explosively growing Mass-Affluent, Affluent, and Ultra-Affluent populations eager to pay premium prices in return for except...
Ramit Sethi
Can be a bit abrasive, but it’s also like a very eye opening, shocking book.     source
Outer Order, Inner Calm
Declutter and Organize to Make More Room for Happiness
Gretchen Rubin - Mar 05, 2019
Goodreads Rating
Bestselling author of The Four Tendencies and The Happiness Project Gretchen Rubin illuminates one of her key realizations about happiness: For most of us, outer order contributes to inner calm. In a new book packed with more than one hundred concrete ideas, she helps us create the order and organization that can make our lives happier, healthier, ...
Ramit Sethi
Exactly what you would think a smart person applying themselves to something for a year would come up with.     source
The Social Animal
Elliot Aronson - Feb 18, 2018 (first published in 1972)
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Focusing on research to introduce modern social psychology, Social Animal takes the patterns and motives of human behavior to analyze distinct topics like terrorism, conformity, obedience, politics, race relations, advertising, war, interpersonal attraction, and the power of religious cults....
Ramit Sethi
An outstanding book on human behavior.     source
Never Eat Alone
And Other Secrets to Success, One Relationship at a Time
Keith Ferrazzi - Jun 03, 2014 (first published in 2005)
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Do you want to get ahead in life? Climb the ladder to personal success? The secret, master networker Keith Ferrazzi claims, is in reaching out to other people. As Ferrazzi discovered early in life, what distinguishes highly successful people from everyone else is the way they use the power of relationships—so that everyone wins.In Never Eat Alone, ...
Ramit Sethi
All about networking the right way.     source
The Robert Collier Letter Book
Robert Collier - Jun 05, 2012 (first published in 1989)
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Robert Collier's sales letters were successful because he wrote to his readers' needs. Although Collier wanted folks to order products, his letters were friendly and personal, and he always began by looking at things from the reader's perspective. His sales shrewdness and writing expertise placed hundreds of millions of dollars in his clients' pock...
Ramit Sethi
An amazing book on copywriting and really how to understand human behavior and human drive.     source
Checklist Manifesto
Atul Gawande - Jan 04, 2011
Goodreads Rating
A New York Times BestsellerIn latest bestseller, Atul Gawande shows what the simple idea of the checklist reveals about the complexity of our lives and how we can deal with it.The modern world has given us stupendous know-how. Yet avoidable failures continue to plague us in health care, government, the law, the financial industryin almost every rea...
Ramit Sethi
A great book.     source
Mindless Eating
Why We Eat More Than We Think
Brian Wansink - Aug 28, 2007 (first published in 2006)
Goodreads Rating
This book will literally change the way you think about your next meal. Food psychologist Brian Wansink revolutionizes our awareness of how much, what, and why we’re eating—often without realizing it. His findings will astound you. • Can the size of your plate really influence your appetite?• Why do you eat more when you dine with friends?• What “h...
Ramit Sethi
A book about food, but it is actually about psychology.     source
Also recommended by
Noah Kagan
Poor Charlie's Almanack
The Wit and Wisdom of Charles T. Munger, Expanded Third Edition
Peter D. Kaufman - Jan 01, 2005
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For the first time ever, the wit and wisdom of Charlie Munger is available in a single volume: all his talks, lectures and public commentary. And, it has been written and compiled with both Charlie Munger and Warren Buffett's encouragement and cooperation. So pull up your favorite reading chair and enjoy the unique humor, wit and insight that Charl...
Ramit Sethi
An amazing book on mental models.     source
Breakthrough Advertising
Eugene M. Schwartz - Jan 01, 2004 (first published in 1966)
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This is not a book just for copywriters and other advertising experts but a book for every business owner, marketing expert or anyone who needs to increase sales.The reason why is because it deals with how to channel the forces in the marketplace which control sales.Put simply, Gene's book addresses the universal problem of all copywriting: How to ...
Ramit Sethi
One of the most sophisticated books on marketing every written.     source
Also recommended by
Neville Medhora
The 22 Immutable Laws of Branding
Al Ries - Sep 01, 2002 (first published in 1998)
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The only way to stand out in today's -- and tomorrow's -- cluttered marketplace is to build your product or service into a brand. Think Nike, Starbuck's, Xerox, and Kleenex, and you're thinking brands in the biggest and most lucrative sense. In The 22 Immutable Laws of Branding, marketing guru Al Ries, together with Laura Ries, has put together the...
Ramit Sethi
Awesome.     source
Age of Propaganda
The Everyday Use and Abuse of Persuasion
Anthony Pratkanis - Mar 14, 2001 (first published in 1991)
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Americans create 57% of the world's advertising while representing only 6% of its population; half of our waking hours are spent immersed in the mass media. Persuasion has always been integral to the democratic process, but increasingly, thoughtful discussion is being replaced with simplistic soundbites and manipulative messages.Drawing on the hist...
Ramit Sethi
An outstanding book on human behavior.     source
Getting Everything You Can Out of All You've Got by Jay Abraham
What They Don't Teach You at Harvard Business School by Mark H. McCormack
Iacocca by Lee Iacocca