SwitchHow to Change Things When Change Is Hard
Chip Heath - 2010-02-16
Discover the secrets to making change happen in personal and professional life with this ground-breaking book. Chip and Dan Heath explain why change is so hard and how we can overcome our resistance to it. By understanding the relationship between our emotional and intellectual selves, we can direct the rider, motivate the elephant, and shape the path to successfully make a switch. Filled with engaging and entertaining stories, this indispensable guide is sure to become a classic.