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Best Marketing Books

Master the art of persuasion and strategy with the best marketing books available. This compilation highlights the most talked-about titles in the industry, as seen in the online community, to guide you through the ever-evolving landscape of marketing.

Recommendations from 131 articles, Bill Gates, Steve Jobs, Richard Branson and 177 others.
Best Marketing Books
100 books on the list
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Influence book cover
Science and Practice (5th Edition)
Robert B. Cialdini - 2006-12-26 (first published in 1984)
Goodreads Rating
Discover the science of compliance in this captivating book that uncovers the factors that influence people to say "yes" to a request. Scholarly research is combined with real-life techniques and strategies gathered from sales, fundraising, advertising, and other positions that commonly use compliance tactics. The author has organized the tactics into six categories based on psychological principles: reciprocation, consistency, social proof, liking, authority, and scarcity. Widely used in both classes and the business world, this book is a must-read for anyone interested in the power of persuasion.
Building a StoryBrand book cover
Building a StoryBrand
Clarify Your Message So Customers Will Listen
Donald Miller - 2017-10-10
Goodreads Rating
Learn how to dramatically improve your business by using the seven universal elements of powerful stories. In Building a StoryBrand, New York Times bestselling author Donald Miller provides a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers reveals the secret to creating effective messaging for websites, brochures, and social media. Whether you're a marketing director, a small business owner, a politician, or a musician, this book will transform the way you communicate with your customers and highlight the unique value your business offers.
Contagious book cover
Why Things Catch On
Jonah Berger - 2013-03-05
Goodreads Rating
Uncover the science behind social transmission and why certain products and ideas become popular. Marketing professor Jonah Berger shares his insights from a decade of research, revealing the six basic principles that drive contagiousness in everything from consumer products to workplace rumors. With specific techniques for designing messages and content that people will share, Contagious is a must-read for anyone looking to make their product or idea catch on.
Recommended by
Vladimer Botsvadze
Positioning book cover
The Battle for Your Mind
Al Ries - 2001-01-03 (first published in 1980)
Goodreads Rating
Learn how to create a unique position in the minds of your prospective customers using this groundbreaking approach outlined in the book. With insightful case studies and witty writing, advertising gurus Ries and Trout explain how to make and position an industry leader or follower, analyze recent trends, and use your current position to your advantage. This revised edition includes significant developments since the original publication. A must-read for anyone in business today.
Everybody Writes book cover
Everybody Writes
Your Go-To Guide to Creating Ridiculously Good Content
Ann Handley - 2014-09-02
Goodreads Rating
Learn how to create compelling online content that will attract and retain customers with Everybody Writes. Written by an experienced marketer, this go-to guide offers actionable advice on content creation, production, and publishing. You'll learn how to write better, use grammar effectively, tell your true story, and create trustworthy content, all while incorporating empathy and humanity. Whether you're a big brand or a small, solo business, this book provides guidance on creating all kinds of online content, from blog posts to social media updates. It's a must-read for anyone who wants to thrive in the content-driven world of digital marketing.
Hooked book cover
How to Build Habit-Forming Products
Nir Eyal - 2014-11-04 (first published in 2013)
Goodreads Rating
Discover the secret behind why some products keep us coming back for more in this insightful book on the Hook Model. Author Nir Eyal breaks down the four-step process that successful companies use to subtly encourage customer behavior, resulting in products that users can't put down. With practical insights and actionable steps, Eyal provides a how-to guide for anyone involved in product management, marketing, or design. Dive into fascinating examples from the likes of Twitter, Pinterest, and the Bible App to master the art of creating user habits that stick.
The 1-Page Marketing Plan book cover
The 1-Page Marketing Plan
Get New Customers, Make More Money, And Stand out From The Crowd
Allan Dib - 2018-09-01 (first published in 2016)
Goodreads Rating
This book is a game-changer for anyone looking to grow their business. The 1-Page Marketing Plan unveils a new approach to marketing that is both easy and fast. It helps small and medium-sized businesses create a reliable marketing plan that will lead to successful business growth. Within its pages, you'll discover how to attract new customers, increase profits, close sales effectively, and more. The best part? It's all laid out on a single page, divided into nine squares. Whether you're a seasoned entrepreneur or a beginner, this book offers a step-by-step guide to a personalized marketing plan that will take your business to the next level.
Recommended by
Andrew Gazdecki
Made to Stick book cover
Made to Stick
Why Some Ideas Survive and Others Die
Chip Heath - 2007-01-02 (first published in 2006)
Goodreads Rating
Discover the secrets behind ideas that stick with Made to Stick. In this instant classic, Chip & Dan Heath reveal the anatomy of successful ideas and outline ways to make your own ideas stickier, from creating curiosity gaps to using the Velcro Theory of Memory. Along the way, you'll be entertained with stories of success (and failure) that will transform the way you communicate. Whether you're an entrepreneur, teacher, politician, or journalist, this book is essential reading in the "fake news" era.
Permission Marketing book cover
Permission Marketing
Turning Strangers into Friends and Friends into Customers
Seth Godin - 1999-05-06 (first published in 2014)
Goodreads Rating
"Permission Marketing" is the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it. Instead of interrupting potential customers, companies can create long-term relationships by offering incentives to accept advertising voluntarily. This book is full of innovative strategies that can help create trust, build brand awareness, and ultimately improve sales.
Recommended by
Noah Kagan
This Is Marketing book cover
This Is Marketing
You Can't Be Seen Until You Learn to See
Seth Godin - 2018-11-13
Goodreads Rating
Learn from Seth Godin, the inventor of countless marketing ideas and phrases, about how real marketing is about connection, empathy, and making a difference. In his book, THIS IS MARKETING, he shares his core marketing wisdom, emphasizing that great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Discover how to build trust, speak to your audience's narratives, create and release tension, and give people the tools to achieve their goals. It's time to stop confusing social media metrics with true connections and start making the world a better place through powerful marketing grounded in empathy, generosity, and emotional labor.
Top of Mind by John Hall
Growth Hacker Marketing by Ryan Holiday
The 22 Immutable Laws of Marketing by Al Ries
Ogilvy on Advertising by David Ogilvy
Jab, Jab, Jab, Right Hook by Gary Vaynerchuk
Hacking Growth by Sean Ellis
Purple Cow by Seth Godin
Crushing It! by Gary Vaynerchuk
Blue Ocean Strategy by W. Chan Kim
They Ask, You Answer by Marcus Sheridan
Epic Content Marketing by Joe Pulizzi
The Tipping Point by Malcolm Gladwell
Start with Why by Simon Sinek
All Marketers are Liars by Seth Godin
The New Rules of Marketing and PR by David Meerman Scott
Don't Make Me Think by Steve Krug
Crossing the Chasm by Geoffrey A. Moore
Content Inc. by Joe Pulizzi
The Ultimate Sales Machine by Chet Holmes
Buyology by Martin Lindstrom
Pre-Suasion by Robert Cialdini
What Customers Crave by Nicholas Webb
How to Win Friends and Influence People by Dale Carnegie, Robert Petkoff, Donna Dale Carnegie, Simon & Schuster Audio
Good To Great by Jim Collins
Digital Marketing For Dummies by Ryan Deiss
The Art of Social Media by Guy Kawasaki
Predictably Irrational by Dan Ariely
Originals by Adam Grant
Designing Brand Identity by Alina Wheeler
Youtility by Jay Baer
Killing Marketing by Joe Pulizzi
One Million Followers by Brendan Kane
The Innovator's Dilemma by Clayton M. Christensen
Traction by Gabriel Weinberg
Obviously Awesome by April Dunford
Email Marketing Rules by Chad S. White
Hug Your Haters by Jay Baer
Marketing by Bernadette Jiwa
Selling the Invisible by Harry Beckwith
Thinking, Fast and Slow by Daniel Kahneman
Play Bigger by Al Ramadan
Lean Analytics by Alistair Croll
Scientific Advertising by Claude C. Hopkins
SEO 2022 by Adam Clarke
Hey, Whipple, Squeeze This by Luke Sullivan
Confessions of an Advertising Man by David Ogilvy
80/20 Sales and Marketing by Perry Marshall
Extraordinary Popular Delusions by Charles MacKay
Marketing Rebellion by Mark W. Schaefer
The Conversion Code by Chris Smith
Performance Partnerships by Robert Glazer
10x Marketing Formula by Garrett Moon
Guerilla Marketing by Jay Conrad Levinson
The End of Marketing by Carlos Gil
Shoe Dog by Phil Knight
Trust Me, I'm Lying by Ryan Holiday
Content Chemistry by Andy Crestodina
Ultimate Guide to Email Marketing for Business by Susan Gunelius
Blink by Malcolm Gladwell
The Life of P.T. Barnum by P. T. Barnum
Getting Everything You Can Out of All You've Got by Jay Abraham
Hit Makers by Derek Thompson
Inbound Content by Justin Champion
The 22 Immutable Laws of Branding by Al Ries
To Sell Is Human by Daniel H. Pink
Traffic Secrets by Russell Brunson
The Lead Machine by Rich Brooks
Crush It! by Gary Vaynerchuk
The Content Formula by Michael Brenner
500 Social Media Marketing Tips by Andrew MacArthy
Digital Marketing Strategy by Simon Kingsnorth
Lost and Founder by Rand Fishkin
The Undoing Project by Michael Lewis
Stories That Stick by Kindra Hall
Talk Triggers by Jay Baer
Blue Ocean Shift by W. Chan Kim
Location IsEverything by David R. Bell
DotCom Secrets by Russell Brunson
The Everything Store by Brad Stone
The E-Myth Revisited by Michael E. Gerber
Breakthrough Advertising by Eugene M. Schwartz
The Adweek Copywriting Handbook by Joseph Sugarman
Playing to Win by A. G. Lafley
The Ultimate Sales Letter by Dan S Kennedy
The Choice Factory by Richard Shotton
Content Strategy for the Web by Kristina Halvorson
Tribes by Seth Godin
How to Win Friends and Influence People in the Digital Age by Dale Carnegie
#GetSocialSmart by Katie Lance
The Long Tail by Chris Anderson