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Best Marketing Books

Recommendations from 71 articles, Bill Gates, Ashton Kutcher, Diddy and 85 others.
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Influence
Science and Practice (5th Edition)
Robert B. Cialdini - Aug 07, 2008 (first published in 1984)
Goodreads Rating
Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request). Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a sales...
Everybody Writes
Your Go-To Guide to Creating Ridiculously Good Content
Ann Handley - Sep 15, 2014
Goodreads Rating
Finally a go-to guide to creating and publishing the kind of content that will make your business thrive....
Building a StoryBrand
Clarify Your Message So Customers Will Listen
Donald Miller - Oct 10, 2017
Goodreads Rating
New York Times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses.Donald Millers StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolution...
Recommended by
Scott Harrison
Positioning
The Battle for Your Mind
Al Ries - Jan 03, 2001 (first published in 1980)
Goodreads Rating
The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, a...
Recommended by
Tim O’Reilly
Top of Mind
Use Content to Unleash Your Influence and Engage Those Who Matter To You
John Hall - Apr 20, 2017
Goodreads Rating
Proven strategies for staying top of mind with your audience from Inc.com s #1 content marketing companyWhat do all successful businesses have in common? They re the first name that comes to mind when people think about their particular market. How do companies achieve this? By developing habits and strategies that focus on building meaningful rela...
Contagious
Why Things Catch On
Jonah Berger - May 03, 2016 (first published in 2013)
Goodreads Rating
The New York Times bestseller that explains why certain products and ideas become popular. “Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world” (Daniel Gilbert, author of the bestseller Stumbling on Happiness).What makes things popular? If you said advertising, think again. People don’t listen to advertisements...
Recommended by
Vladimer Botsvadze
Growth Hacker Marketing
A Primer on the Future of PR, Marketing, and Advertising
Ryan Holiday - Sep 30, 2014
Goodreads Rating
A Primer on the Future of PR, Marketing and AdvertisingA new generation of megabrands like Facebook, Dropbox, Airbnb, and Twitter haven’t spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they rely on a new strategy—growth hacking—to reach many more people despite modest marketing budgets. Growth h...
The 22 Immutable Laws of Marketing
Violate Them at Your Own Risk!
Al Ries - Apr 27, 1994 (first published in 1993)
Goodreads Rating
There are laws of nature, so why shouldn't there be laws of marketing?As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn't there also...
Ogilvy on Advertising
David Ogilvy - Mar 12, 1985 (first published in 1983)
Goodreads Rating
A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business". 223 photos....
Recommended by
Noah Kagan
This Is Marketing
You Can't Be Seen Until You Learn to See
Seth Godin - Nov 13, 2018
Goodreads Rating
Real marketing isn't about racking up clicks and tweets; it's about connection, empathy, and making a difference. Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of count...
Permission Marketing
Turning Strangers into Friends and Friends into Customers
Seth Godin - May 06, 1999
Goodreads Rating
The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing"—the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it.Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a fam...
Recommended by
Noah Kagan
The New Rules of Marketing and PR by David Meerman Scott
Hooked by Nir Eyal
Jab, Jab, Jab, Right Hook by Gary Vaynerchuk
Epic Content Marketing by Joe Pulizzi
The 1-Page Marketing Plan by Allan Dib
All Marketers are Liars by Seth Godin
Blue Ocean Strategy by W. Chan Kim
Crushing It! by Gary Vaynerchuk
The Ultimate Sales Machine by Chet Holmes
Pre-Suasion by Robert Cialdini
Crossing the Chasm by Geoffrey A. Moore
Designing Brand Identity by Alina Wheeler
Buyology by Martin Lindstrom
Killing Marketing by Joe Pulizzi
Don't Make Me Think by Steve Krug
80/20 Sales and Marketing by Perry Marshall
Hacking Growth by Sean Ellis
Digital Marketing For Dummies by Ryan Deiss
Marketing by Bernadette Jiwa
What Customers Crave by Nicholas Webb
Confessions of an Advertising Man by David Ogilvy
Performance Partnerships by Robert Glazer
The Conversion Code by Chris Smith
They Ask, You Answer by Marcus Sheridan
Content Chemistry by Andy Crestodina
10x Marketing Formula by Garrett Moon
The Lead Machine by Rich Brooks
Youtility by Jay Baer
Content Inc. by Joe Pulizzi
Hug Your Haters by Jay Baer
Selling the Invisible by Harry Beckwith
Traction by Gabriel Weinberg
Hey, Whipple, Squeeze This by Luke Sullivan
The Ultimate Sales Letter by Dan S Kennedy
The Road to Recognition by Seth Price
Getting Everything You Can Out of All You've Got by Jay Abraham
Talk Triggers by Jay Baer
The End of Marketing by Carlos Gil
Lean Analytics by Alistair Croll
The 22 Immutable Laws of Branding by Al Ries
The Content Formula by Michael Brenner
Blue Ocean Shift by W. Chan Kim
Trust Me, I'm Lying by Ryan Holiday
Give and Take by Adam Grant
Hit Makers by Derek Thompson
They Ask You Answer by Marcus Sheridan
SEO 2020 Learn Search Engine Optimization With Smart Internet Marketing Strategies by Adam Clarke
The Choice Factory by Richard Shotton
Web Analytics 2.0 by Avinash Kaushik
Social Media Marketing Workbook by Jason McDonald
Words that Sell by Richard Bayan
Overdeliver by Brian Kurtz
The Adweek Copywriting Handbook by Joseph Sugarman
Email Marketing Rules by Chad S. White
Ultimate Guide to Link Building by Eric Ward
SEO for Growth by John Jantsch
Crisis Ready by Melissa Agnes
Unleash Possible by Samantha Stone
The Best Damn Web Marketing Checklist, Period! 2.0 by Stoney deGeyter
UnMarketing by Scott Stratten
The Content Code by Mark W. Schaefer
The Unexpected by Howard Brodsky
Where the Suckers Moon by Randall Rothenberg
Social Media ROI by Olivier Blanchard
Content Strategy for the Web by Kristina Halvorson
Little Red Book of Selling by Jeffrey Gitomer
Shoe Dog by Phil Knight
Principles by Ray Dalio
Misbehaving by Richard H. Thaler
The Boron Letters by Gary C. Halbert
Wired for Story by Lisa Cron
Write. Publish. Repeat. by Sean Platt
Perennial Seller by Ryan Holiday
More Is More by Blake Morgan
Draplin Design Co. by Aaron James Draplin
Stories That Stick by Kindra Hall
Methods of Persuasion by Nick Kolenda
Tested Advertising Methods by Caples
Superfans by Pat Flynn
Giftology by John Ruhlin
Will It Fly? by Pat Flynn
Atomic Habits by James Clear
The Slight Edge by Jeff Olson
The Go-Giver by Bob Burg
How I Raised Myself from Failure to Success in Selling by Frank Bettger
The Power of Moments by Chip Heath
Range by David Epstein
The Idea Factory by Jon Gertner
Barking Up the Wrong Tree by Eric Barker