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Best Marketing Books

Recommendations from 90 articles, Bill Gates, Ashton Kutcher, Steve Jobs and 103 others.
Best Marketing Books
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Influence book cover
Influence
Science and Practice (5th Edition)
Robert B. Cialdini - 2008-08-07 (first published in 1984)
Goodreads Rating
Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request). Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salespe...
Contagious book cover
Contagious
Why Things Catch On
Jonah Berger - 2016-05-03 (first published in 2013)
Goodreads Rating
The New York Times bestseller that explains why certain products and ideas become popular. “Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world” (Daniel Gilbert, author of the bestseller Stumbling on Happiness).What makes things popular? If you said advertising, think again. People don’t listen to advertisements...
Recommended by
Vladimer Botsvadze
Everybody Writes book cover
Everybody Writes
Your Go-To Guide to Creating Ridiculously Good Content
Ann Handley - 2014-09-15
Goodreads Rating
Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer.If you have a web site, you are a publisher. If you are on ...
Building a StoryBrand book cover
Building a StoryBrand
Clarify Your Message So Customers Will Listen
Donald Miller - 2017-10-10
Goodreads Rating
New York Times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses.Donald Millers StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolution...
Recommended by
Scott Harrison
Positioning book cover
Positioning
The Battle for Your Mind
Al Ries - 2001-01-03 (first published in 1980)
Goodreads Rating
The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, a...
Top of Mind book cover
Top of Mind
Use Content to Unleash Your Influence and Engage Those Who Matter To You
John Hall - 2017-04-20
Goodreads Rating
Proven strategies for staying top of mind with your audience from Inc.com s #1 content marketing companyWhat do all successful businesses have in common? They re the first name that comes to mind when people think about their particular market. How do companies achieve this? By developing habits and strategies that focus on building meaningful rela...
Growth Hacker Marketing book cover
Growth Hacker Marketing
A Primer on the Future of PR, Marketing, and Advertising
Ryan Holiday - 2014-09-30
Goodreads Rating
A Primer on the Future of PR, Marketing and AdvertisingA new generation of megabrands like Facebook, Dropbox, Airbnb, and Twitter haven’t spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they rely on a new strategy—growth hacking—to reach many more people despite modest marketing budgets. Growth h...
The 1-Page Marketing Plan book cover
The 1-Page Marketing Plan
Get New Customers, Make More Money, And Stand out From The Crowd
Allan Dib - 2018-05-05 (first published in 2016)
Goodreads Rating
WARNING: Do Not Read This Book If You Hate Money To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done. In The 1-Page Marketing Plan...
This Is Marketing book cover
This Is Marketing
You Can't Be Seen Until You Learn to See
Seth Godin - 2018-11-13
Goodreads Rating
Real marketing isn't about racking up clicks and tweets; it's about connection, empathy, and making a difference. Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of count...
The 22 Immutable Laws of Marketing book cover
The 22 Immutable Laws of Marketing
Violate Them at Your Own Risk!
Al Ries - 1994-04-27 (first published in 1993)
Goodreads Rating
There are laws of nature, so why shouldn't there be laws of marketing?As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn't there also...
Hooked book cover
Hooked
Nir Eyal - 2014-11-04
Ogilvy on Advertising by David Ogilvy
Permission Marketing by Seth Godin
Jab, Jab, Jab, Right Hook by Gary Vaynerchuk
The New Rules of Marketing and PR by David Meerman Scott
Epic Content Marketing by Joe Pulizzi
Crushing It! by Gary Vaynerchuk
They Ask, You Answer by Marcus Sheridan
All Marketers are Liars by Seth Godin
Pre-Suasion by Robert Cialdini
Hacking Growth by Sean Ellis
Don't Make Me Think by Steve Krug
Crossing the Chasm by Geoffrey A. Moore
The Ultimate Sales Machine by Chet Holmes
Content Inc. by Joe Pulizzi
Designing Brand Identity by Alina Wheeler
Buyology by Martin Lindstrom
Digital Marketing For Dummies by Ryan Deiss
Marketing by Bernadette Jiwa
Killing Marketing by Joe Pulizzi
What Customers Crave by Nicholas Webb
The Art of Social Media by Guy Kawasaki
80/20 Sales and Marketing by Perry Marshall
10x Marketing Formula by Garrett Moon
Confessions of an Advertising Man by David Ogilvy
Youtility by Jay Baer
SEO 2022 by Adam Clarke
Guerilla Marketing by Jay Conrad Levinson
Selling the Invisible by Harry Beckwith
Extraordinary Popular Delusions by Charles MacKay
One Million Followers by Brendan Kane
The Innovator's Dilemma by Clayton M. Christensen
Getting Everything You Can Out of All You've Got by Jay Abraham
Traction by Gabriel Weinberg
Hey, Whipple, Squeeze This by Luke Sullivan
Marketing Rebellion by Mark W. Schaefer
Performance Partnerships by Robert Glazer
The Conversion Code by Chris Smith
Content Chemistry by Andy Crestodina
The End of Marketing by Carlos Gil
The Lead Machine by Rich Brooks
The 22 Immutable Laws of Branding by Al Ries
Hug Your Haters by Jay Baer
Trust Me, I'm Lying by Ryan Holiday
Content - The Atomic Particle of Marketing by Rebecca Lieb
Shoe Dog by Phil Knight
Traffic Secrets by Russell Brunson
The Ultimate Sales Letter by Dan S Kennedy
The Adweek Copywriting Handbook by Joseph Sugarman
Email Marketing Rules by Chad S. White
The Road to Recognition by Seth Price
Unleash Possible by Samantha Stone
Inbound Content by Justin Champion
Lean Analytics by Alistair Croll
Play Bigger by Al Ramadan
The Content Code by Mark W. Schaefer
The Content Formula by Michael Brenner
Talk Triggers by Jay Baer
UnMarketing by Scott Stratten
Ultimate Guide to Link Building by Garrett French
Content Strategy for the Web by Kristina Halvorson
Blue Ocean Shift by W. Chan Kim
Conversational Marketing by David Cancel
Influencer by Brittany Hennessy
Inbound Marketing by Brian Halligan
Give and Take by Adam Grant
Misbehaving by Richard H. Thaler
Wired for Story by Lisa Cron
Draplin Design Co. by Aaron James Draplin
Hit Makers by Derek Thompson
How to Write Copy That Sells by Ray Edwards
Web Analytics 2.0 by Avinash Kaushik
Social Media Marketing Workbook by Jason McDonald
Words that Sell by Richard Bayan
Magnetic Marketing by Dan S. Kennedy
Master Content Marketing by Pamela Wilson
Overdeliver by Brian Kurtz
Crisis Ready by Melissa Agnes
No B.S. Direct Marketing by Dan S. Kennedy
The Best Damn Web Marketing Checklist, Period! 2.0 by Stoney Degeyter
Pitch Anything by Oren Klaff
Content That Converts by Laura Hanly
Stories That Stick by Kindra Hall
Email Marketing Demystified by Matthew Paulson
Brand Identity Breakthrough by Gregory V. Diehl
Scientific Advertising by Claude C. Hopkins
The Choice Factory by Richard Shotton
Content Machine by Dan Norris
#GetSocialSmart by Katie Lance
SEO for Growth by John Jantsch