3 books on this list
Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious—even liberating—book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range...
If you design bad paths for your users no matter how obscure, they will find them. Keep the happy path simple and avoid complexity. This and many other great #design wisdoms in The Design of Everyday Things. Great book from @jnd1er. – source
Trevor SumnerNov 25, 2019
Official U.S. edition with full color illustrations throughout.NEW YORK TIMES BESTSELLER Yuval Noah Harari, author of the critically-acclaimed New York Times bestseller and international phenomenon Sapiens, returns with an equally original, compelling, and provocative book, turning his focus toward humanity’s future, and our quest to upgrade humans...
“Happiness is driven more by expectations than conditions.” Good reminder from a great book Homo Deus. – source
Trevor SumnerJul 07, 2019
This book is also recommended byBill GatesRichard BransonNaval RavikantVinod KhoslaDerek SiversMark Russinovich
Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request). Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a sales...
90% of regrets and errors in life are errors of omission, not errors of commision. "Embarassment is a villain to be crushed." - Robert Cialdini in the great book Influence – source
Trevor SumnerJun 17, 2019
This book is also recommended byGuy KawasakiNaval RavikantScott AdamsAlexis OhanianDerek SiversMax LevchinJames AltucherTobi LutkeNoah KaganSamy KamkarCharlie Munger