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Trevor Sumner

author
entrepreneur
executive

Recommended Books

4 books on the list
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Lost and Founder
A Painfully Honest Field Guide to the Startup World
Rand Fishkin - Apr 24, 2018
Goodreads Rating
Rand Fishkin, the founder and former CEO of Moz, reveals how traditional Silicon Valley "wisdom" leads far too many startups astray, with the transparency and humor that his hundreds of thousands of blog readers have come to love....
Trevor Sumner
Jul 09, 2020
"When your in debt to the truth the interest rate sucks." A profoundly true #startup #CEO quote from @randfish's great book Lost and Founder. Worth every penny.     source
The Design of Everyday Things
Revised and Expanded Edition
Don Norman - Nov 05, 2013 (first published in 1988)
Goodreads Rating
Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious—even liberating—book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range...
Trevor Sumner
Nov 25, 2019
If you design bad paths for your users no matter how obscure, they will find them. Keep the happy path simple and avoid complexity. This and many other great #design wisdoms in The Design of Everyday Things. Great book from @jnd1er.     source
Homo Deus
A Brief History of Tomorrow
Yuval Noah Harari - Sep 04, 2018
Goodreads Rating
Official U.S. edition with full color illustrations throughout.NEW YORK TIMES BESTSELLER Yuval Noah Harari, author of the critically-acclaimed New York Times bestseller and international phenomenon Sapiens, returns with an equally original, compelling, and provocative book, turning his focus toward humanity’s future, and our quest to upgrade humans...
Trevor Sumner
Jul 07, 2019
“Happiness is driven more by expectations than conditions.” Good reminder from a great book Homo Deus.     source
Influence
Science and Practice (5th Edition)
Robert B. Cialdini - Aug 07, 2008 (first published in 1984)
Goodreads Rating
Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request). Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a sales...
Trevor Sumner
Jun 17, 2019
90% of regrets and errors in life are errors of omission, not errors of commision. "Embarassment is a villain to be crushed." - Robert Cialdini in the great book Influence     source