Best Books on Persuasion

Discover the science of compliance in this captivating book that uncovers the factors that influence people to say "yes" to a request. Scholarly research is combined with real-life techniques and strategies gathered from sales, fundraising, advertising, and other positions that commonly use compliance tactics. The author has organized the tactics into six categories based on psychological principles: reciprocation, consistency, social proof, liking, authority, and scarcity. Widely used in both classes and the business world, this book is a must-read for anyone interested in the power of persuasion.

This classic, bestselling self-help book offers rock-solid advice for personal and professional success. With over 15 million copies sold, the principles in this book have helped famous people reach new heights in their careers and personal lives. Discover the six ways to make people like you, the twelve ways to win people to your way of thinking, and the nine ways to change people without arousing resentment. Perfect for anyone looking to achieve maximum potential in the competitive modern age.

This informative guide tackles the topic of negotiation as a vital part of daily life. It teaches how to effectively and powerfully negotiate, preventing stubborn haggling, and ensuring mutual problem-solving. The jargon-free principles presented by Fisher and Ury will help guide you to success in any negotiation.

Discover the science behind persuasion with this insightful book. Co-written by the world's most quoted influence expert, it presents fifty surprisingly effective strategies to help you become a more persuasive communicator at work and in your personal life. From using one word to increase persuasiveness by over 50% to inconveniencing rivals, this book offers little-known but proven wisdom to help you avoid common pitfalls and have a greater impact in moving others in your direction.

Pre-Suasion by Robert Cialdini reveals the key moment that successful persuaders use to change minds: the moment before delivering a message. Cialdini draws on extensive scientific research to explain how to prepare people to be receptive to a message before they experience it. This book outlines specific techniques for redirecting the audience's attention and priming them to say “yes”. Named a Best Business Book of 2016 by the Financial Times, Pre-Suasion is an essential tool for anyone serious about science-based business strategies.

Explore the inner workings of the mind in this groundbreaking book that explains the two systems that drive the way we think. System 1 is fast, emotional, and intuitive while System 2 is slower, more analytical, and logical. Discover the benefits and drawbacks of both systems and learn how to tap into the benefits of slow thinking. With practical insights into decision-making in both our personal and professional lives, this book is a must-read for anyone looking to guard against mental pitfalls and gain a deeper understanding of the way we think.

Discover the secrets behind ideas that stick with Made to Stick. In this instant classic, Chip & Dan Heath reveal the anatomy of successful ideas and outline ways to make your own ideas stickier, from creating curiosity gaps to using the Velcro Theory of Memory. Along the way, you'll be entertained with stories of success (and failure) that will transform the way you communicate. Whether you're an entrepreneur, teacher, politician, or journalist, this book is essential reading in the "fake news" era.

Discover how every choice we make is influenced by biases and learn how to nudge yourself towards better decision-making. Nobel Prize-winning economist Richard H. Thaler and Harvard Law professor Cass R. Sunstein provide eye-opening examples and decades of research to show that our choices are never neutral. Using "choice architecture," we can nudge ourselves and others towards decisions that benefit our families, society, and planet without limiting our freedom of choice. A must-read for anyone looking to enhance their decision-making skills.

This non-fiction book delves into the world of media manipulation, revealing how blogs control and distort the news. The author, a former media manipulator, sheds light on the ways in which bloggers are controlled by money, technology, and deadlines. This book exposes the truth behind the media agenda and offers insight into how to navigate this treacherous landscape.

Explore the impact of propaganda on modern society with this insightful book. Discover how tactics used by political campaigners, sales agents, advertisers, and more manipulate our emotions and distort our perception of reality. Drawing on historical and contemporary research, Age of Propaganda sheds light on the role of propaganda in our daily lives. This updated edition features analysis of recent events such as the Clinton/Lewinsky scandal and the Columbine shootings, as well as new propaganda tactics.