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Best Books on Persuasion

Recommendations from 23 articles, Ashton Kutcher, Arianna Huffington, Ev Williams and 135 others.
71 books on the list
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Influence book cover
Science and Practice (5th Edition)
Robert B. Cialdini - 2006-12-26 (first published in 1984)
Goodreads Rating
Discover the science of compliance in this captivating book that uncovers the factors that influence people to say "yes" to a request. Scholarly research is combined with real-life techniques and strategies gathered from sales, fundraising, advertising, and other positions that commonly use compliance tactics. The author has organized the tactics into six categories based on psychological principles: reciprocation, consistency, social proof, liking, authority, and scarcity. Widely used in both classes and the business world, this book is a must-read for anyone interested in the power of persuasion.
How to Win Friends and Influence People book cover
How to Win Friends and Influence People
Dale Carnegie - 1998-01-01 (first published in 1936)
Goodreads Rating
This classic, bestselling self-help book offers rock-solid advice for personal and professional success. With over 15 million copies sold, the principles in this book have helped famous people reach new heights in their careers and personal lives. Discover the six ways to make people like you, the twelve ways to win people to your way of thinking, and the nine ways to change people without arousing resentment. Perfect for anyone looking to achieve maximum potential in the competitive modern age.
Getting to Yes book cover
Getting to Yes
Negotiating Agreement Without Giving In
Roger Fisher - 1991-12-01 (first published in 1981)
Goodreads Rating
This informative guide tackles the topic of negotiation as a vital part of daily life. It teaches how to effectively and powerfully negotiate, preventing stubborn haggling, and ensuring mutual problem-solving. The jargon-free principles presented by Fisher and Ury will help guide you to success in any negotiation.
Yes! book cover
50 Scientifically Proven Ways to Be Persuasive
Noah J. Goldstein - 2008-06-10
Goodreads Rating
Discover the science behind persuasion with this insightful book. Co-written by the world's most quoted influence expert, it presents fifty surprisingly effective strategies to help you become a more persuasive communicator at work and in your personal life. From using one word to increase persuasiveness by over 50% to inconveniencing rivals, this book offers little-known but proven wisdom to help you avoid common pitfalls and have a greater impact in moving others in your direction.
Recommended by
Charlie Munger
Pre-Suasion book cover
A Revolutionary Way to Influence and Persuade
Robert Cialdini - 2016-09-06
Goodreads Rating
Pre-Suasion by Robert Cialdini reveals the key moment that successful persuaders use to change minds: the moment before delivering a message. Cialdini draws on extensive scientific research to explain how to prepare people to be receptive to a message before they experience it. This book outlines specific techniques for redirecting the audience's attention and priming them to say “yes”. Named a Best Business Book of 2016 by the Financial Times, Pre-Suasion is an essential tool for anyone serious about science-based business strategies.
Thinking, Fast and Slow book cover
Thinking, Fast and Slow
Daniel Kahneman - 2011-10-25
Goodreads Rating
Explore the inner workings of the mind in this groundbreaking book that explains the two systems that drive the way we think. System 1 is fast, emotional, and intuitive while System 2 is slower, more analytical, and logical. Discover the benefits and drawbacks of both systems and learn how to tap into the benefits of slow thinking. With practical insights into decision-making in both our personal and professional lives, this book is a must-read for anyone looking to guard against mental pitfalls and gain a deeper understanding of the way we think.
Made to Stick book cover
Made to Stick
Why Some Ideas Survive and Others Die
Chip Heath - 2007-01-02 (first published in 2006)
Goodreads Rating
Discover the secrets behind ideas that stick with Made to Stick. In this instant classic, Chip & Dan Heath reveal the anatomy of successful ideas and outline ways to make your own ideas stickier, from creating curiosity gaps to using the Velcro Theory of Memory. Along the way, you'll be entertained with stories of success (and failure) that will transform the way you communicate. Whether you're an entrepreneur, teacher, politician, or journalist, this book is essential reading in the "fake news" era.
Nudge book cover
Improving Decisions About Health, Wealth, and Happiness
Richard H. Thaler - 2009-02-24 (first published in 2008)
Goodreads Rating
Discover how every choice we make is influenced by biases and learn how to nudge yourself towards better decision-making. Nobel Prize-winning economist Richard H. Thaler and Harvard Law professor Cass R. Sunstein provide eye-opening examples and decades of research to show that our choices are never neutral. Using "choice architecture," we can nudge ourselves and others towards decisions that benefit our families, society, and planet without limiting our freedom of choice. A must-read for anyone looking to enhance their decision-making skills.
Recommended by
Kirk BorneFedor Holz
Trust Me, I'm Lying book cover
Trust Me, I'm Lying
Confessions of a Media Manipulator
Ryan Holiday - 2012-07-19
Goodreads Rating
This non-fiction book delves into the world of media manipulation, revealing how blogs control and distort the news. The author, a former media manipulator, sheds light on the ways in which bloggers are controlled by money, technology, and deadlines. This book exposes the truth behind the media agenda and offers insight into how to navigate this treacherous landscape.
Recommended by
Trevor NcubeRaoul Pal
Age of Propaganda book cover
Age of Propaganda
The Everyday Use and Abuse of Persuasion
Anthony Pratkanis - 2001-03-14 (first published in 1991)
Goodreads Rating
Explore the impact of propaganda on modern society with this insightful book. Discover how tactics used by political campaigners, sales agents, advertisers, and more manipulate our emotions and distort our perception of reality. Drawing on historical and contemporary research, Age of Propaganda sheds light on the role of propaganda in our daily lives. This updated edition features analysis of recent events such as the Clinton/Lewinsky scandal and the Columbine shootings, as well as new propaganda tactics.
Recommended by
Ramit Sethi
Methods of Persuasion by Nick Kolenda
The Dictionary of Body Language by Joe Navarro
Contagious by Jonah Berger
Brainfluence by Roger Dooley
To Sell Is Human by Daniel H. Pink
Words That Work by Frank I. Luntz
Enchantment by Guy Kawasaki
Predictably Irrational by Dan Ariely
Crucial Conversations by Kerry Patterson
Breakthrough Advertising by Eugene M. Schwartz
Getting Past No by William Ury
Impossible to Ignore by Carmen Simon
Drive by Daniel H. Pink
Influencer by Joseph Grenny
The Person and the Situation by Lee Ross
Win Your Case by Gerry Spence
The Art of the Pitch by Peter Coughter
The Compass of Pleasure by David J. Linden
Win Bigly by Scott Adams
Fascinate by Sally Hogshead
Invisible Influence by Jonah Berger
The Buying Brain by A. K. Pradeep
Numbers Rule Your World by Kaiser Fung
Never Split the Difference by Chris Voss
Give and Take by Adam Grant
Ogilvy on Advertising by David Ogilvy
The Design of Everyday Things by Don Norman
The 48 Laws of Power by Robert Greene
How to Fail at Almost Everything and Still Win Big by Scott Adams
The Power of Habit by Charles Duhigg
The 7 Habits of Highly Effective People by Stephen R. Covey
The Attention Merchants by Tim Wu
Obedience to Authority by Stanley Milgram
Pitch Anything by Oren Klaff
How to Write a Good Advertisement by Victor O. Schwab
Salt Sugar Fat by Michael Moss
The Secret of Selling Anything by Harry Browne
The One Sentence Persuasion Course - 27 Words to Make the World Do Your Bidding by Blair Warren
Confessions of an Advertising Man by David Ogilvy
Strangers to Ourselves by Timothy D. Wilson
Creative Advertising, New Edition by Mario Pricken
Propaganda by Edward Bernays
The Psychology of Attitude Change and Social Influence by Philip G. Zimbardo by
The New Strategic Selling by Robert B. Miller
Crystallizing Public Opinion by Edward Bernays
Selling the Invisible by Harry Beckwith
Why We Buy by Paco Underhill
Neuromarketing by Patrick Renvoise
The Lucifer Effect by Philip Zimbardo
Verbal Judo by George J. Thompson
The Invisible Gorilla by Christopher Chabris
The Crowd by Gustave le Bon
Trump by Donald J. Trump
Social Engineering by Christopher Hadnagy
Brandwashed by Martin Lindstrom
Out of Character by David Desteno
Thank You for Arguing, Third Edition by Jay Heinrichs
Payoff by Dan Ariely
The Silent Language of Leaders by Carol Kinsey Goman
The Advertised Mind by Erik du Plessis