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Best Books on Persuasion

Recommendations from 22 articles, Ev Williams, Tim Ferriss, Warren Buffett and 87 others.
60 books on the list
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Science and Practice (5th Edition)
Robert B. Cialdini - Aug 07, 2008 (first published in 1984)
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Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request). Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a sales...
How to Win Friends and Influence People
Dale Carnegie - Jan 03, 2020 (first published in 1936)
Goodreads Rating
You can go after the job you want...and get it! You can take the job you have...and improve it! You can take any situation you're in...and make it work for you!Since its release in 1936, How to Win Friends and Influence People has sold more than 15 million copies. Dale Carnegie's first book is a timeless bestseller, packed with rock-solid advice th...
50 Scientifically Proven Ways to Be Persuasive
Noah J. Goldstein - Dec 29, 2009 (first published in 2008)
Goodreads Rating
Small changes can make a big difference in your powers of persuasion What one word can you start using today to increase your persuasiveness by more than fifty percent? Which item of stationery can dramatically increase people's responses to your requests? How can you win over your rivals by inconveniencing them? Why does knowing that so many denti...
Recommended by
Charlie Munger
Getting to Yes
Negotiating Agreement Without Giving In
Roger Fisher - May 03, 2011 (first published in 1981)
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Negotiation is a way of life for the majority of us. Whether we're at work, at home or simply going out, we want to participate in the decisions that affect us. Nowadays, hardly anyone gets through the day without a single negotiation, yet, few of us are armed with the effective, powerful negotiating skills that prevent stubborn haggling and ensure...
A Revolutionary Way to Influence and Persuade
Robert Cialdini - Jun 05, 2018 (first published in 2016)
Goodreads Rating
The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini—“the foremost expert on effective persuasion” (Harvard Business Review)—explains how it’s not necessarily the message itself that changes minds, but the key moment before you deliver that message.What separates effective communicators from truly successful persuade...
Thinking, Fast and Slow
Daniel Kahneman - Apr 02, 2013
Goodreads Rating
In the highly anticipated Thinking, Fast and Slow, Kahneman takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think. System 1 is fast, intuitive, and emotional; System 2 is slower, more deliberative, and more logical. Kahneman exposes the extraordinary capabilities—and also the faults and biases—of fas...
Made to Stick
Why Some Ideas Survive and Others Die
Chip Heath - Jan 02, 2007 (first published in 2006)
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NEW YORK TIMES BESTSELLER - The instant classic about why some ideas thrive, why others die, and how to improve your idea's chances--essential reading in the "fake news" era.Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, a...
Improving Decisions About Health, Wealth, and Happiness
Richard H. Thaler - Feb 24, 2009 (first published in 2008)
Goodreads Rating
From the winner of the 2017 Nobel Prize in Economics, Richard H. Thaler, and Cass R. Sunstein: a revelatory look at how we make decisionsNew York Times bestsellerNamed a Best Book of the Year by The Economist and the Financial Times Every day we make choices—about what to buy or eat, about financial investments or our children’s health and educatio...
Recommended by
Kirk BorneFedor Holz
Methods of Persuasion
How to Use Psychology to Influence Human Behavior
Nick Kolenda - Oct 15, 2013
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Over 50,000 copies sold.Using principles from cognitive psychology, Nick Kolenda developed a unique way to subconsciously influence people's thoughts. He developed a "mind reading" stage show depicting that phenomenon, and his demonstrations have been seen by over a million people across the globe.Methods of Persuasion reveals that secret for the f...
Roger Dooley - Jun 30, 2015 (first published in 2011)
Goodreads Rating
Practical techniques for applying neuroscience and behavior research to attract new customers.Brainfluence explains how to practically apply neuroscience and behavior technology and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to...
SPIN® -Selling
Neil Rackham - Apr 28, 2020 (first published in 1988)
Goodreads Rating
True or false? In selling high-value products or services: closing increases your chance of success; it is essential to describe the benefits of your product or service to the customer; objection handling is an important skill; and open questions are more effective than closed questions. All false, says Neil Rackham. He and his team studied more th...
Recommended by
Noah Kagan
Trust Me, I'm Lying by Ryan Holiday
Predictably Irrational by Dan Ariely
Breakthrough Advertising by Eugene M. Schwartz
Age of Propaganda by Anthony Pratkanis
Impossible to Ignore by Carmen Simon
Getting Past No by William Ury
Contagious by Jonah Berger
To Sell Is Human by Daniel H. Pink
The Art of the Pitch by Peter Coughter
The Dictionary of Body Language by Joe Navarro
The Compass of Pleasure by David J. Linden
Fascinate by Sally Hogshead
Enchantment by Guy Kawasaki
Words That Work by Frank I. Luntz
The Buying Brain by A. K. Pradeep
Numbers Rule Your World by Kaiser Fung
How to Fail at Almost Everything and Still Win Big by Scott Adams
The Design of Everyday Things by Don Norman
The Power of Habit by Charles Duhigg
Pitch Anything by Oren Klaff
Confessions of an Advertising Man by David Ogilvy
Obedience to Authority by Stanley Milgram
The Secret of Selling Anything by Harry Browne
How to Write a Good Advertisement by Victor O. Schwab
Salt Sugar Fat by Michael Moss
The One Sentence Persuasion Course - 27 Words to Make the World Do Your Bidding by Blair Warren
Strangers to Ourselves by Timothy D. Wilson
Drive by Daniel H. Pink
Influencer by Joseph Grenny
Propaganda by Edward Bernays
Creative Advertising, New Edition by Mario Pricken
The Person and the Situation by Lee Ross
The Psychology of Attitude Change and Social Influence by Philip G. Zimbardo by
Selling the Invisible by Harry Beckwith
The Lucifer Effect by Philip Zimbardo
The New Strategic Selling by Robert B. Miller
Win Your Case by Gerry Spence
Verbal Judo by George J. Thompson
The Invisible Gorilla by Christopher Chabris
Neuromarketing by Patrick Renvoise
Why We Buy by Paco Underhill
Trump by Donald J. Trump
Win Bigly by Scott Adams
Social Engineering by Christopher Hadnagy
Brandwashed by Martin Lindstrom
Invisible Influence by Jonah Berger
The Silent Language of Leaders by Carol Kinsey Goman
Out of Character by David Desteno
The Advertised Mind by Erik du Plessis