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Best Books on Persuasion

Recommendations from 23 articles, Ashton Kutcher, Arianna Huffington, Ev Williams and 122 others.
71 books on the list
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Influence book cover
Influence
Science and Practice (5th Edition)
Robert B. Cialdini - 2008-08-07 (first published in 1984)
Goodreads Rating
Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request). Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salespe...
How to Win Friends and Influence People book cover
How to Win Friends and Influence People
Dale Carnegie - 2020-01-03 (first published in 1936)
Goodreads Rating
You can go after the job you want...and get it! You can take the job you have...and improve it! You can take any situation you're in...and make it work for you!Since its release in 1936, How to Win Friends and Influence People has sold more than 15 million copies. Dale Carnegie's first book is a timeless bestseller, packed with rock-solid advice th...
Getting to Yes book cover
Getting to Yes
Negotiating Agreement Without Giving In
Roger Fisher - 2011-05-03 (first published in 1981)
Goodreads Rating
Negotiation is a way of life for the majority of us. Whether we're at work, at home or simply going out, we want to participate in the decisions that affect us. Nowadays, hardly anyone gets through the day without a single negotiation, yet, few of us are armed with the effective, powerful negotiating skills that prevent stubborn haggling and ensure...
Yes! book cover
Yes!
50 Scientifically Proven Ways to Be Persuasive
Noah J. Goldstein - 2009-12-29 (first published in 2008)
Goodreads Rating
Small changes can make a big difference in your powers of persuasion What one word can you start using today to increase your persuasiveness by more than fifty percent? Which item of stationery can dramatically increase people's responses to your requests? How can you win over your rivals by inconveniencing them? Why does knowing that so many denti...
Recommended by
Charlie Munger
Pre-Suasion book cover
Pre-Suasion
A Revolutionary Way to Influence and Persuade
Robert Cialdini - 2018-06-05 (first published in 2016)
Goodreads Rating
The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini—“the foremost expert on effective persuasion” (Harvard Business Review)—explains how it’s not necessarily the message itself that changes minds, but the key moment before you deliver that message.What separates effective communicators from truly successful persuade...
Thinking, Fast and Slow book cover
Thinking, Fast and Slow
Daniel Kahneman - 2013-04-02
Goodreads Rating
In the highly anticipated Thinking, Fast and Slow, Kahneman takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think. System 1 is fast, intuitive, and emotional; System 2 is slower, more deliberative, and more logical. Kahneman exposes the extraordinary capabilities—and also the faults and biases—of fas...
Made to Stick book cover
Made to Stick
Why Some Ideas Survive and Others Die
Chip Heath - 2007-01-02 (first published in 2006)
Goodreads Rating
NEW YORK TIMES BESTSELLER - The instant classic about why some ideas thrive, why others die, and how to improve your idea's chances--essential reading in the "fake news" era.Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, a...
Nudge book cover
Nudge
Improving Decisions About Health, Wealth, and Happiness
Richard H. Thaler - 2009-02-24 (first published in 2008)
Goodreads Rating
From the winner of the 2017 Nobel Prize in Economics, Richard H. Thaler, and Cass R. Sunstein: a revelatory look at how we make decisionsNew York Times bestsellerNamed a Best Book of the Year by The Economist and the Financial Times Every day we make choices—about what to buy or eat, about financial investments or our children’s health and educatio...
Recommended by
Kirk BorneFedor Holz
Trust Me, I'm Lying book cover
Trust Me, I'm Lying
Confessions of a Media Manipulator
Ryan Holiday - 2013-07-02 (first published in 2012)
Goodreads Rating
You've seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don't know is that someone is responsible for all this. Usually, someone like me.I'm a media manipulator. In a ...
Recommended by
Raoul Pal
Age of Propaganda book cover
Age of Propaganda
The Everyday Use and Abuse of Persuasion
Anthony Pratkanis - 2001-03-14 (first published in 1991)
Goodreads Rating
Americans create 57% of the world's advertising while representing only 6% of its population; half of our waking hours are spent immersed in the mass media. Persuasion has always been integral to the democratic process, but increasingly, thoughtful discussion is being replaced with simplistic soundbites and manipulative messages.Drawing on the hist...
Recommended by
Ramit Sethi
Methods of Persuasion by Nick Kolenda
Contagious by Jonah Berger
Brainfluence by Roger Dooley
To Sell Is Human by Daniel H. Pink
The Dictionary of Body Language by Joe Navarro
Enchantment by Guy Kawasaki
Words That Work by Frank I. Luntz
Predictably Irrational by Dan Ariely
Crucial Conversations by Kerry Patterson
Breakthrough Advertising by Eugene M. Schwartz
Getting Past No by William Ury
Impossible to Ignore by Carmen Simon
Influencer by Joseph Grenny
Drive by Daniel H. Pink
The Person and the Situation by Lee Ross
Win Your Case by Gerry Spence
The Art of the Pitch by Peter Coughter
The Compass of Pleasure by David J. Linden
Win Bigly by Scott Adams
Fascinate by Sally Hogshead
Invisible Influence by Jonah Berger
The Buying Brain by A. K. Pradeep
Numbers Rule Your World by Kaiser Fung
Never Split the Difference by Chris Voss
Give and Take by Adam Grant
Ogilvy on Advertising by David Ogilvy
The 48 Laws of Power by Robert Greene
The Design of Everyday Things by Don Norman
How to Fail at Almost Everything and Still Win Big by Scott Adams
The Power of Habit by Charles Duhigg
The 7 Habits of Highly Effective People by Stephen R. Covey
The Attention Merchants by Tim Wu
Confessions of an Advertising Man by David Ogilvy
Pitch Anything by Oren Klaff
Obedience to Authority by Stanley Milgram
The Secret of Selling Anything by Harry Browne
How to Write a Good Advertisement by Victor O. Schwab
Salt Sugar Fat by Michael Moss
The One Sentence Persuasion Course - 27 Words to Make the World Do Your Bidding by Blair Warren
Strangers to Ourselves by Timothy D. Wilson
Propaganda by Edward Bernays
Creative Advertising, New Edition by Mario Pricken
Crystallizing Public Opinion by Edward Bernays
The Psychology of Attitude Change and Social Influence by Philip G. Zimbardo by
Selling the Invisible by Harry Beckwith
The New Strategic Selling by Robert B. Miller
Verbal Judo by George J. Thompson
The Crowd by Gustave le Bon
The Invisible Gorilla by Christopher Chabris
The Lucifer Effect by Philip Zimbardo
Neuromarketing by Patrick Renvoise
Why We Buy by Paco Underhill
Trump by Donald J. Trump
Social Engineering by Christopher Hadnagy
Thank You for Arguing, Third Edition by Jay Heinrichs
Brandwashed by Martin Lindstrom
The Silent Language of Leaders by Carol Kinsey Goman
Payoff by Dan Ariely
Out of Character by David Desteno
The Advertised Mind by Erik du Plessis