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Best Books on Persuasion

Explore the art of influence with the most recommended books on persuasion, as featured by leading book blogs across the web. Each title is a thought leader in the techniques of convincing and influencing, ranked by frequency of recommendations.

Recommendations from 36 articles, Ashton Kutcher, Neil deGrasse Tyson, Richard Branson and 148 others.
87 books on the list
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Influence book cover
Science and Practice (5th Edition)
Robert B. Cialdini - 2006-12-26 (first published in 1984)
Goodreads Rating
Discover the science of compliance in this captivating book that uncovers the factors that influence people to say "yes" to a request. Scholarly research is combined with real-life techniques and strategies gathered from sales, fundraising, advertising, and other positions that commonly use compliance tactics. The author has organized the tactics into six categories based on psychological principles: reciprocation, consistency, social proof, liking, authority, and scarcity. Widely used in both classes and the business world, this book is a must-read for anyone interested in the power of persuasion.
How to Win Friends and Influence People book cover
How to Win Friends and Influence People
Updated For the Next Generation of Leaders
Dale Carnegie, Robert Petkoff, Donna Dale Carnegie, Simon & Schuster Audio - 1998-01-01 (first published in 1936)
Goodreads Rating
Discover the secrets to effective communication, building relationships, and achieving success in Dale Carnegie's timeless bestseller, How to Win Friends and Influence People. This updated edition, carefully restored and edited by Dale's daughter, Donna, offers readers priceless material from the original 1936 text. With practical advice and engaging storytelling, Carnegie teaches readers how to make people like them, increase their influence, and navigate any social situation. Learn from one of history's most influential motivational guides and transform your personal and professional life.
Pre-Suasion book cover
A Revolutionary Way to Influence and Persuade
Robert Cialdini - 2016-09-06
Goodreads Rating
Pre-Suasion by Robert Cialdini reveals the key moment that successful persuaders use to change minds: the moment before delivering a message. Cialdini draws on extensive scientific research to explain how to prepare people to be receptive to a message before they experience it. This book outlines specific techniques for redirecting the audience's attention and priming them to say “yes”. Named a Best Business Book of 2016 by the Financial Times, Pre-Suasion is an essential tool for anyone serious about science-based business strategies.
Getting to Yes book cover
Getting to Yes
Negotiating Agreement Without Giving In
Roger Fisher - 1992-01-01 (first published in 1981)
Goodreads Rating
This informative guide tackles the topic of negotiation as a vital part of daily life. It teaches how to effectively and powerfully negotiate, preventing stubborn haggling, and ensuring mutual problem-solving. The jargon-free principles presented by Fisher and Ury will help guide you to success in any negotiation.
Yes! book cover
50 Scientifically Proven Ways to Be Persuasive
Noah J. Goldstein - 2008-06-10
Goodreads Rating
Discover the science behind persuasion with this insightful book. Co-written by the world's most quoted influence expert, it presents fifty surprisingly effective strategies to help you become a more persuasive communicator at work and in your personal life. From using one word to increase persuasiveness by over 50% to inconveniencing rivals, this book offers little-known but proven wisdom to help you avoid common pitfalls and have a greater impact in moving others in your direction.
Recommended by
Charlie Munger
Thinking, Fast and Slow book cover
Thinking, Fast and Slow
Daniel Kahneman - 2011-10-25
Goodreads Rating
Explore the inner workings of the mind in this groundbreaking book that explains the two systems that drive the way we think. System 1 is fast, emotional, and intuitive while System 2 is slower, more analytical, and logical. Discover the benefits and drawbacks of both systems and learn how to tap into the benefits of slow thinking. With practical insights into decision-making in both our personal and professional lives, this book is a must-read for anyone looking to guard against mental pitfalls and gain a deeper understanding of the way we think.
Made to Stick book cover
Made to Stick
Why Some Ideas Survive and Others Die
Chip Heath - 2007-01-02 (first published in 2006)
Goodreads Rating
Discover the secrets behind ideas that stick with Made to Stick. In this instant classic, Chip & Dan Heath reveal the anatomy of successful ideas and outline ways to make your own ideas stickier, from creating curiosity gaps to using the Velcro Theory of Memory. Along the way, you'll be entertained with stories of success (and failure) that will transform the way you communicate. Whether you're an entrepreneur, teacher, politician, or journalist, this book is essential reading in the "fake news" era.
To Sell Is Human book cover
To Sell Is Human
The Surprising Truth About Moving Others
Daniel H. Pink - 2012-12-31
Goodreads Rating
Discover the power of selling in our everyday lives with this #1 New York Times Business Bestseller. Daniel H. Pink's To Sell Is Human explores the fact that one in nine Americans works in sales, but the other eight work in sales too. This book offers fresh insights on the art and science of moving others, with practical tips on how to be more persuasive at work, school, and home. You'll learn the new ABCs of selling, understand why extraverts don't make the best salespeople, and discover the six successors to the elevator pitch, all based on the latest social science. This perceptive and practical book will transform the way you see the world and what you do.
Methods of Persuasion book cover
Methods of Persuasion
How to Use Psychology to Influence Human Behavior
Nick Kolenda - 2013-11-17
Goodreads Rating
Discover the secrets of subconscious influence in Methods of Persuasion. Through principles from cognitive psychology, the author developed a powerful 7-step process that teaches readers how to influence people's thoughts, emotions, and behavior in any situation. Drawing from academic research, you'll learn how to mold perception, trigger social pressure, and sustain compliance with the acronym METHODS. Whether you're in sales or want to influence others in your personal life, this book offers actionable tips and tricks to master the art of persuasion.
Contagious book cover
Why Things Catch On
Jonah Berger - 2013-03-05
Goodreads Rating
Uncover the science behind social transmission and why certain products and ideas become popular. Marketing professor Jonah Berger shares his insights from a decade of research, revealing the six basic principles that drive contagiousness in everything from consumer products to workplace rumors. With specific techniques for designing messages and content that people will share, Contagious is a must-read for anyone looking to make their product or idea catch on.
Recommended by
Vladimer Botsvadze
Trust Me, I'm Lying by Ryan Holiday
Nudge by Richard H. Thaler
Enchantment by Guy Kawasaki
The 48 Laws of Power by Robert Greene
Pitch Anything by Oren Klaff
Brainfluence by Roger Dooley
Never Split the Difference by Chris Voss
SPIN® -Selling by Neil Rackham
The Dictionary of Body Language by Joe Navarro
Crucial Conversations by Kerry Patterson
Fascinate by Sally Hogshead
Predictably Irrational by Dan Ariely
Age of Propaganda by Anthony Pratkanis
Getting Past No by William Ury
Impossible to Ignore by Carmen Simon
Propaganda by Edward Bernays
Win Your Case by Gerry Spence
Win Bigly by Scott Adams
Words That Work by Frank I. Luntz
Thank You for Arguing, Third Edition by Jay Heinrichs
Drive by Daniel H. Pink
Breakthrough Advertising by Eugene M. Schwartz
Influencer by Joseph Grenny
The Art of the Pitch by Peter Coughter
The Power of Habit by Charles Duhigg
The Secret of Selling Anything by Harry Browne
The Attention Merchants by Tim Wu
How to Write a Good Advertisement by Victor O. Schwab
The Person and the Situation by Lee Ross
Verbal Judo by George J. Thompson
The Compass of Pleasure by David J. Linden
Invisible Influence by Jonah Berger
The Buying Brain by A. K. Pradeep
Numbers Rule Your World by Kaiser Fung
Give and Take by Adam Grant
How to Fail at Almost Everything and Still Win Big by Scott Adams
Captivate by Vanessa van Edwards
Salt Sugar Fat by Michael Moss
The One Sentence Persuasion Course - 27 Words to Make the World Do Your Bidding by Blair Warren
Way of the Wolf by Jordan Belfort
Scientific Advertising by Claude C. Hopkins
Fierce Conversations by Susan Scott
HBR Guide to Better Business Writing by Bryan A. Garner
Communication Skills Training by Ian Tuhovsky
Crystallizing Public Opinion by Edward Bernays
Why We Buy by Paco Underhill
Neuromarketing by Patrick Renvoise
The Lucifer Effect by Philip Zimbardo
Brandwashed by Martin Lindstrom
Payoff by Dan Ariely
The Prince by Niccolò Machiavelli
The Invisible Gorilla by Christopher Chabris
The New Strategic Selling by Robert B. Miller
The 7 Habits of Highly Effective People by Stephen R. Covey
The Art of Seduction by Robert Greene
The Business of Belief by Tom Asacker
Bargaining for Advantage by G. Richard Shell
The Crowd by Gustave le Bon
Words That Change Minds by Shelle Rose Charvet
Buyology by Martin Lindstrom
Out of Character by David Desteno
The Design of Everyday Things by Don Norman
Nonviolent Communication by Marshall B. Rosenberg
Start with Why by Simon Sinek
Ogilvy on Advertising by David Ogilvy
Obedience to Authority by Stanley Milgram
Confessions of an Advertising Man by David Ogilvy
Strangers to Ourselves by Timothy D. Wilson
The Catalyst by Jonah Berger
Creative Advertising, New Edition by Mario Pricken
The Psychology of Attitude Change and Social Influence by Philip G. Zimbardo by unknown author
Rhetoric by Aristotle
Trump by Donald J. Trump
Social Engineering by Christopher Hadnagy
The Silent Language of Leaders by Carol Kinsey Goman
The Advertised Mind by Erik du Plessis
Selling the Invisible by Harry Beckwith